Rolex Lady-Datejust 28mm Rose 279381RBR

Diamond-Set Bezel

A sparkling symphony of craftsmanship

The diamond-set bezel reflects the artistry and precision of expert gem-setting. Skilled artisans carefully carve the precious metal to create perfectly shaped seats for each gemstone, ensuring a precise and secure fit.

Each stone is then placed by hand and meticulously aligned with the others, following a process that demands exceptional accuracy and craftsmanship. The gemstones are firmly secured in their gold or platinum settings, resulting in a balanced and refined composition.

Beyond the quality of the stones themselves, several factors define fine gem-setting: precise alignment of height, accurate positioning, consistent orientation, balanced proportions, and refined metal finishing. The result is a radiant design that enhances the watch with timeless brilliance and elegance.

Rosé-Colour Dial

A refined watchmaking technique

The sunray finish on this rosé-colour dial creates soft and elegant light reflections, enhancing the refined character of the Oyster Perpetual collection. It is achieved through precise brushing techniques that form fine grooves radiating outward from the center of the dial.

These delicate engravings allow light to spread evenly across the surface, producing a subtle glow that shifts beautifully with the movement of the wrist.

Once the sunray finish is complete, the rosé colour is carefully applied using advanced methods such as Physical Vapour Deposition (PVD) or electroplating. A final protective layer of varnish is then added, giving the dial its smooth texture, depth, and polished appearance.

Everose Rolesor

A refined meeting of two metals

Everose Rolesor combines the elegance of gold with the strength of Oystersteel, creating a perfectly balanced blend of luxury and durability. Gold is admired for its warm lustre and noble character, while steel is valued for its resilience and reliability in everyday wear.

Together, these materials complement each other harmoniously, resulting in a design that is both sophisticated and long-lasting.

Rolesor is a signature Rolex concept that has been part of the brand’s heritage since the early 1930s and was officially trademarked in 1933. Today, it remains a key pillar of the Oyster Perpetual collection, symbolizing timeless design and technical excellence.

Jubilee Bracelet

Supple comfort with refined elegance

The Jubilee bracelet is designed to offer a perfect balance of comfort, flexibility, and sophistication. Its development and production involve advanced technology and precise engineering, ensuring durability and long-lasting performance.

Each bracelet and clasp undergoes rigorous testing to meet strict quality standards. Alongside technical precision, final aesthetic inspections are carried out by expert eyes to ensure a flawless and elegant finish.

Recognized for its distinctive five-piece link design, the Jubilee bracelet delivers a smooth and supple feel on the wrist. It was specially created for the launch of the Oyster Perpetual Datejust in 1945 and remains one of Rolex’s most iconic and elegant bracelet designs.