Rolex Lady-Datejust 28mm White Mother-Of-Pearl 279139RBR

Mother-of-Pearl Dial

Celebrating natural beauty

This dial is enhanced with diamonds set in 18 ct gold, adding a refined touch of brilliance. Mother-of-pearl is a natural material known for its captivating beauty and subtle variations. Depending on its origin, it can display shades of pink, white, black, or yellow, with each piece differing in tone, intensity, and structure based on the part of the shell from which it is extracted.

At Rolex, mother-of-pearl is never artificially coloured. Instead, specialized expertise is used to enhance and preserve its natural hues, highlighting the material’s authentic character and organic elegance.

Each mother-of-pearl dial is completely unique, ensuring that no two watches are ever exactly the same, making every piece truly one of a kind.

Diamond-Set Bezel

A sparkling symphony of craftsmanship

The diamond-set bezel showcases the precision and artistry of expert gem-setting. Skilled artisans carefully shape the precious metal to form perfectly crafted seats for each gemstone, ensuring a secure and precise fit.

Each stone is then placed by hand and meticulously aligned with the others, following a process that demands exceptional accuracy and attention to detail. The gemstones are firmly secured in their gold or platinum settings, creating a balanced and elegant composition.

Beyond the quality of the stones themselves, several factors define the beauty of fine gem-setting: precise alignment of height, accurate positioning, consistent orientation, balanced proportions, and refined metal finishing. The result is a radiant design that enhances the watch with timeless brilliance and sophistication.

18 ct White Gold

A commitment to excellence from the very source

Rolex creates its own 18 ct gold alloys in an exclusive in-house foundry, giving the brand complete control over purity, quality, and precision. By carefully adjusting the proportions of metals such as silver, copper, platinum, and palladium, different variations of 18 ct gold are produced, including yellow, pink, and white gold.

Only the purest raw materials are selected, and each alloy is thoroughly inspected in an advanced in-house laboratory equipped with state-of-the-art technology to ensure exceptional consistency and quality.

This meticulous process continues as the gold is shaped and finished with the same level of precision, reflecting Rolex’s commitment to excellence from the very origin of the material to the final component.

President Bracelet

The ultimate expression of refinement

The President bracelet represents elegance and prestige in its purest form. Crafted exclusively in solid gold or platinum, it is designed to offer both exceptional comfort and a refined, luxurious appearance.

Its construction includes a concealed attachment beneath the bezel, creating a seamless visual flow between the case and the bracelet. This ensures perfect continuity, enhancing the watch’s harmonious and sophisticated design.

The bracelet is completed with a new-generation concealed Crownclasp, elegantly opened using a hinged Rolex crown. This discreet mechanism adds both functionality and a final touch of refined craftsmanship.