Rolex Lady-Datejust 28mm White 279381RBR

Diamond-Set Bezel

A sparkling symphony of craftsmanship

The diamond-set bezel showcases the precision and artistry of expert gem-setting. Skilled artisans carefully carve the precious metal to form perfectly shaped seats for each gemstone, ensuring a precise and secure fit.

Each stone is then placed by hand and meticulously aligned with the others, following a process that demands exceptional accuracy and craftsmanship. The gemstones are firmly secured in their gold or platinum settings, creating a balanced and refined composition.

Beyond the quality of the stones themselves, several factors define fine gem-setting: precise alignment of height, accurate positioning, consistent orientation, balanced proportions, and refined metal finishing. The result is a radiant design that enhances the watch with timeless brilliance and elegance.

White Dial

Limitless freedom in refined form

Lacquer offers exceptional versatility in colour creation, delivering rich intensity with a perfectly smooth, refined finish. The process begins with a brass base plate, on which six ultra-thin layers of lacquer are carefully applied one after another.

A transparent varnish is then added to enhance depth, clarity, and brilliance, giving the dial a luminous and elegant appearance. Once fully dried, the surface is meticulously polished to refine the finish and intensify the colour.

Finally, the dial is prepared for pad printing and the application of its hour markers, resulting in a clean, balanced, and timeless white dial design.

Everose Rolesor

A refined meeting of two metals

Everose Rolesor brings together the elegance of gold with the strength of Oystersteel, creating a perfectly balanced combination of luxury and durability. Gold is admired for its warm lustre and noble character, while steel is valued for its resilience and reliability in everyday wear.

Together, these materials complement each other harmoniously, resulting in a design that is both sophisticated and long-lasting.

Rolesor is a signature Rolex concept that has been part of the brand’s heritage since the early 1930s and was officially trademarked in 1933. Today, it remains a key pillar of the Oyster Perpetual collection, symbolizing timeless design and technical excellence.

The Oyster Bracelet

Alchemy of form and function

The Oyster bracelet is a perfect blend of design, performance, and comfort, combining aesthetics with advanced engineering. It is built to be both robust and exceptionally comfortable for everyday wear.

It is equipped with the Oysterclasp and the Easylink comfort extension system—an exclusive Rolex feature. This intelligent mechanism allows the bracelet length to be adjusted by approximately 5 mm, offering enhanced comfort in any situation.

With its durable construction and refined design, the Oyster bracelet represents a seamless balance of technical innovation and timeless style.