Rolex Datejust 28mm Champagne 279173

Fluted Bezel

A Signature of Rolex

The fluted bezel is one of the most recognizable design elements of Rolex watches. In its early days, the fluting had a practical role—it helped securely fasten the bezel to the case, contributing to the watch’s water resistance.

This design matched the case back, which was also screwed down using specialized Rolex tools to ensure durability and protection. Over time, the fluted pattern evolved beyond functionality and became a refined aesthetic detail.

Today, the fluted bezel stands as a symbol of elegance and craftsmanship, especially when crafted in gold on models like the Lady-Datejust, highlighting its iconic and distinguished appeal.

Champagne-Colour Dial

A Refined Watchmaking Detail

The champagne-colour dial showcases the elegance of fine watchmaking through its distinctive sunray finish. This effect is achieved using precise brushing techniques that create fine lines extending outward from the center of the dial.

As light interacts with these subtle engravings, it produces a soft, shifting glow that changes with the movement of the wrist. After the sunray pattern is completed, the dial receives its colour through advanced methods like Physical Vapour Deposition or electroplating.

To complete the process, a light varnish is applied, enhancing the dial’s richness and giving it a smooth, polished appearance.

Yellow Rolesor

A Fusion of Two Metals

Yellow Rolesor represents the perfect blend of luxury and durability. It combines the rich brilliance of gold—valued for its shine and prestige—with the strength and resilience of stainless steel, offering both elegance and reliability in one design.

This distinctive pairing has long been a hallmark of Rolex craftsmanship. Introduced in the early 1930s and officially named in 1933, Rolesor has become a defining feature of the Oyster Perpetual collection, symbolizing timeless style and innovation.

The Jubilee Bracelet

Flexible and Comfortable

The Jubilee bracelet reflects the refined engineering and craftsmanship of Rolex. Its design and production involve advanced technology, along with strict quality testing to ensure durability and performance.

Beyond technical precision, every detail is carefully reviewed to maintain a flawless finish and elegant look. Featuring a five-piece link construction, the Jubilee bracelet offers exceptional comfort and flexibility on the wrist.

Originally introduced in 1945 for the launch of the Oyster Perpetual Datejust, it remains a timeless and iconic bracelet design known for both style and wearability.