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Rolex

Rolex Datejust 28mm silver 279174

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SKU: RO-660In Stock

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This Oyster Perpetual Lady-Datejust, crafted in Oystersteel and white gold, features a silver dial and is fitted with an Oyster bracelet.

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Fluted Bezel

A Signature Detail

The fluted bezel is a distinctive design element of Rolex timepieces. Originally, its fluted structure served a practical function, allowing the bezel to be securely screwed onto the case to help ensure the watch’s water resistance.

This design was mirrored on the case back, which was also tightly fastened using specialized Rolex tools to enhance durability and protection.

Over time, the fluting evolved from a functional component into a refined aesthetic signature. Today, it is recognized as a mark of distinction and elegance, often crafted in gold on models like the Lady-Datejust, adding a luxurious finishing touch.

Silver Dial

A Refined Watchmaking Technique

The silver dial reflects the precision and artistry of Rolex craftsmanship. Its surface is enhanced with a sunray finish that creates soft, elegant reflections of light across the dial.

This effect is achieved through expert brushing techniques that form fine grooves radiating outward from the center. As light passes over these lines, it produces a subtle, shifting glow that changes with the movement of the wrist.

Once the sunray pattern is complete, the silver tone is applied using advanced processes such as Physical Vapour Deposition or electroplating. A final layer of varnish is then added, giving the dial a smooth, polished, and refined appearance.

White Rolesor

A Balance of Two Materials

White Rolesor brings together the elegance of gold and the strength of stainless steel in a perfectly balanced combination. Gold is admired for its refined brilliance and prestigious appeal, while steel is valued for its durability and dependable nature. Together, they create a material that is both sophisticated and resilient.

This distinctive combination is a signature feature of Rolex craftsmanship. Introduced in the early 1930s and trademarked in 1933, Rolesor has remained an important part of the Oyster Perpetual collection, representing timeless design, innovation, and enduring quality.

The Oyster Bracelet

Where Strength Meets Comfort

The Oyster bracelet reflects the perfect blend of design, engineering, and everyday comfort in Rolex timepieces. Built to combine durability with elegance, it is designed to feel solid yet comfortable on the wrist.

It features the Oysterclasp along with the Easylink comfort extension system, an exclusive Rolex innovation. This smart mechanism allows the bracelet to be extended by approximately 5 mm, ensuring an improved fit in different wearing conditions.

With its robust construction and refined finish, the Oyster bracelet delivers both reliability and timeless style for daily wear.