Rolex Datejust 31mm Aubergine 278341RBR

Aubergine Dial

A refined watchmaking technique

This dial is enhanced with a prominent Roman numeral VI set with 11 diamonds, adding a refined touch of brilliance and elegance. The sunray finish creates delicate and sophisticated light reflections, a signature detail found in many Oyster Perpetual dials.

It is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These lines allow light to spread evenly across the surface, producing a soft, elegant glow that subtly changes with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced methods such as Physical Vapour Deposition or electroplating. A final protective layer of varnish is then added, giving the dial its depth, richness, and polished finish.

Diamond-Set Bezel

A refined expression of brilliance

The diamond-set bezel showcases the artistry of Rolex gem-setting, where skilled craftsmen carefully sculpt precious metal to create perfectly formed settings for each gemstone. Every detail reflects precision, patience, and fine jewellery expertise.

Each diamond is individually placed, precisely aligned, and securely set in gold or platinum, forming a seamless and elegant composition around the bezel.

Beyond the quality of the stones, Rolex focuses on perfect alignment, consistent height, exact positioning, and immaculate metal finishing. The result is a radiant and harmonious design that enhances the watch with refined brilliance and timeless elegance.

Everose Rolesor

A refined union of two metals

Gold is admired for its natural radiance, elegance, and prestige, while steel is valued for its strength, durability, and reliability. When combined, they create a perfect balance that unites luxury with long-lasting performance.

Rolesor is a distinctive Rolex signature that blends gold and Oystersteel in a seamless and harmonious design. First introduced in the early 1930s and officially trademarked in 1933, it has become an essential part of Rolex heritage and craftsmanship.

Today, Rolesor remains a defining element of the Oyster Perpetual collection, reflecting timeless design, technical excellence, and enduring sophistication.

The Jubilee Bracelet

Supple comfort with refined elegance

The design, development, and production of Rolex bracelets and clasps involve advanced engineering, precision craftsmanship, and rigorous testing to ensure outstanding performance and durability.

Alongside technical excellence, every component is also carefully inspected by eye to guarantee flawless finishing and visual harmony.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link design. Engineered for flexibility and comfort, it offers a smooth, elegant, and refined wearing experience on the wrist.