Rolex Datejust 31mm Aubergine 278384RBR

Aubergine Dial

A Watchmaking Technique

The aubergine dial reflects refined watchmaking craftsmanship, highlighted by a large VI set with 11 diamonds. Its elegant appearance is enhanced by the signature sunray finish seen in the Oyster Perpetual collection, creating delicate and dynamic light reflections.

This effect is achieved through masterful brushing techniques that form fine grooves radiating outward from the centre of the dial, resulting in a precisely structured surface.

As light moves across these engravings, it is evenly diffused, producing a subtle glow that shifts with wrist movement. Once the sunray finish is complete, the aubergine colour is applied using advanced Physical Vapour Deposition (PVD) or electroplating methods.

A final protective layer of varnish enhances depth, richness, and durability, completing the dial with a smooth and polished finish.

Diamond-Set Bezel

A Sparkling Symphony

The diamond-set bezel reflects the refined artistry of gem-setting, where skilled craftsmen carefully carve precious metal to create perfectly shaped seats for each gemstone. Every stone is precisely placed, meticulously aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the diamonds, true beauty lies in the precision of execution—the exact alignment of height, orientation, and position, as well as the balance of proportions and the refined finishing of the metalwork.

The result is a harmonious composition of light and brilliance, where every detail comes together to form a sparkling symphony that enhances the watch and captivates the wearer.

White Rolesor

A Meeting of Two Metals

White Rolesor brings together gold and Oystersteel in a refined and balanced combination. Gold is valued for its lustre and nobility, while Oystersteel provides strength and exceptional reliability.

Together, these materials harmoniously unite to enhance both durability and elegance, blending technical performance with timeless aesthetics.

A distinctive Rolex signature, Rolesor has been used since the early 1930s and was trademarked in 1933. It remains one of the key pillars of the Oyster Perpetual collection, symbolising the seamless fusion of contrasting yet complementary materials.

The Jubilee Bracelet

Supple Comfort and Timeless Design

The Jubilee bracelet combines refined craftsmanship with advanced engineering, delivering exceptional comfort, durability, and precision. Its design, development, and production involve high-technology processes, while each bracelet and clasp undergoes rigorous testing to ensure reliability and performance.

Alongside technical excellence, every component is carefully inspected by eye to guarantee flawless aesthetics and impeccable finishing.

Created in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple design ensures a smooth and comfortable fit on the wrist, making it a lasting symbol of elegance and refined watchmaking.