Rolex Datejust 31mm Black 278344RBR

Bright Black Dial

Limitless Freedom

The bright black dial reflects refined watchmaking craftsmanship, achieved through a meticulous lacquering process that delivers depth, intensity, and a smooth finish.

The technique begins with the successive application of six thin layers of lacquer on a brass base plate, building a flawless and uniform surface.

A colourless varnish is then applied to enhance depth and brilliance. Once dried, the dial is carefully polished to intensify the richness of the black tone and create a perfectly smooth finish.

Finally, the dial is pad-printed with precise detailing and fitted with its appliques, resulting in a refined surface defined by clarity, depth, and technical precision.

Diamond-Set Bezel

A Sparkling Symphony

The diamond-set bezel reflects refined gem-setting artistry, where skilled craftsmen carefully carve precious metal to create perfectly formed seats for each gemstone. Every diamond is precisely placed, meticulously aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the stones, true beauty lies in the precision of execution—the exact alignment of height, orientation, and position, along with the balance, strength, and proportions of the setting.

Enhanced by intricate finishing, the result is a harmonious composition of light and brilliance—a sparkling symphony that elevates the watch and captivates the wearer.

White Rolesor

A Meeting of Two Metals

White Rolesor combines 18 ct gold with Oystersteel in a refined and harmonious composition. Gold is valued for its lustre and nobility, while Oystersteel provides strength and lasting reliability.

Together, they unite their finest properties, creating a balanced fusion of elegance and durability that enhances both design and performance.

A true Rolex signature, Rolesor has been part of the brand’s identity since the early 1930s and was trademarked in 1933. It remains a key pillar of the Oyster Perpetual collection, symbolising the seamless union of two exceptional materials.

The Jubilee Bracelet

Supple Comfort and Timeless Design

The Jubilee bracelet combines refined craftsmanship with advanced engineering, delivering exceptional comfort, durability, and precision. Its design, development, and production rely on high-technology processes, while each bracelet and clasp undergo rigorous testing to ensure lasting reliability.

Alongside technical excellence, every detail is carefully inspected by eye to guarantee flawless aesthetics and impeccable finishing.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee features a distinctive five-piece link construction. Its supple design ensures a smooth, flexible fit on the wrist, making it a lasting symbol of elegance and refined watchmaking.