Rolex Datejust 31mm Black Mother Of Pearl 278278

Mother-of-Pearl Dial

Celebrating natural beauty

This dial is adorned with diamonds set in 18 ct gold, adding a refined touch of luxury. Mother-of-pearl is a naturally formed material known for its unique patterns and subtle variations, making each dial truly one of a kind.

Depending on its origin, it can display shades of pink, white, black, or yellow, with differences in tone, depth, and texture influenced by the part of the shell from which it is sourced.

At Rolex, mother-of-pearl is never artificially coloured. Instead, expert craftsmanship is used to enhance its natural beauty while preserving its original hues and organic character.

Because each piece of mother-of-pearl is unique, no two dials are ever the same—ensuring every watch carries its own distinct identity.

Fluted Bezel

A signature of Rolex craftsmanship

The fluted bezel is one of the most recognizable features of Rolex design, symbolizing precision and timeless elegance. Originally, its fluting served a functional purpose—it allowed the bezel to be securely screwed onto the case, helping maintain the watch’s waterproof construction.

This detail was mirrored on the case back, which was also tightly fastened using specialized Rolex tools to ensure complete sealing and protection.

Over time, this practical element evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of enduring distinction.

18 ct Yellow Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex maintains complete control over the creation of its 18 ct gold alloys. Through precise combinations of silver, copper, platinum, or palladium, different variations are produced, including yellow, Everose, and white gold.

Only the purest raw materials are selected to ensure exceptional quality from the very beginning. Each alloy undergoes strict testing in advanced in-house laboratories equipped with state-of-the-art technology before being shaped and refined.

From casting to final finishing, every stage is executed with meticulous precision—reflecting Rolex’s commitment to excellence right from the source.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precision craftsmanship, supported by rigorous testing to ensure outstanding durability and performance.

Alongside technical excellence, every component is carefully inspected by eye to achieve flawless finishing and perfect aesthetic harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers exceptional comfort while embodying the highest level of refinement and prestige.