Rolex Datejust 31mm Blue 278384RBR

Diamond-Set Bezel

A Sparkling Symphony

The diamond-set bezel reflects the refined artistry of gem-setting, where skilled craftsmen carefully carve precious metal to create perfectly shaped seats for each gemstone. Every diamond is precisely placed, meticulously aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the stones, true beauty lies in the precision of execution—the exact alignment of height, orientation, and position, along with the balance, strength, and proportions of the setting.

Enhanced by intricate finishing, the result is a harmonious composition of light and brilliance—a sparkling symphony that elevates the watch and captivates the wearer.

Bright Blue Dial

A Watchmaking Technique

The bright blue dial reflects refined watchmaking craftsmanship, enhanced by the signature sunray finish found across the Oyster Perpetual collection. This technique creates delicate light reflections that give the dial depth, vibrancy, and a dynamic visual character.

It is achieved through masterful brushing methods that form fine grooves radiating outward from the centre of the dial, resulting in a precisely structured surface.

As light moves across these engravings, it is evenly diffused, producing a subtle glow that shifts with wrist movement. Once the sunray finish is complete, the bright blue colour is applied using advanced Physical Vapour Deposition (PVD) or electroplating techniques.

A final protective layer of varnish enhances depth, brilliance, and durability, completing the dial with a smooth and polished finish.

White Rolesor

A Meeting of Two Metals

White Rolesor combines gold and Oystersteel in a refined and harmonious construction. Gold is prized for its natural lustre and nobility, while Oystersteel offers strength and exceptional reliability.

Together, they unite their best qualities, achieving a balanced fusion of durability and elegance that enhances both performance and design.

A signature Rolex creation, Rolesor has been used since the early 1930s and was trademarked in 1933. It remains one of the key pillars of the Oyster Perpetual collection, symbolising the seamless blend of contrasting yet complementary materials.

The Jubilee Bracelet

Supple Comfort and Timeless Design

The Jubilee bracelet combines refined craftsmanship with advanced engineering, delivering exceptional comfort, durability, and precision. Its design, development, and production involve high-technology processes, while each bracelet and clasp undergoes rigorous testing to ensure reliability and performance.

Alongside technical excellence, every component is carefully inspected by eye to guarantee flawless aesthetics and impeccable finishing.

Created in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple design ensures a smooth and comfortable fit on the wrist, making it a lasting symbol of elegance and refined watchmaking.