Rolex Datejust 31mm Champagne 278273

Champagne-Colour Dial

A Watchmaking Technique

The champagne-colour dial reflects refined watchmaking craftsmanship, enhanced with diamonds set in 18 ct gold settings. Its warm tone is elevated by the signature sunray finish, creating delicate and elegant light reflections.

This effect is achieved through masterful brushing techniques that form fine grooves radiating outward from the centre of the dial, giving it a structured and luminous surface.

As light moves across these engravings, it is evenly diffused, producing a subtle glow that shifts with wrist movement. Once the sunray finish is complete, the champagne colour is applied using advanced Physical Vapour Deposition (PVD) or electroplating techniques.

A final layer of varnish enhances depth, brilliance, and durability, completing the dial with a smooth and polished finish.

Fluted Bezel

A Rolex Signature

The fluted bezel is one of Rolex’s most distinctive design elements. Originally created with a functional purpose, the fluting allowed the bezel to be screwed onto the case, helping ensure the watch’s waterproofness.

This design mirrored the fluted case back, which was also screwed down using specialized tools to maintain a secure and sealed construction.

Over time, the fluted bezel evolved into a purely aesthetic feature, becoming a true Rolex signature. Today, crafted in gold, it stands as a symbol of refinement and distinction on the Datejust 31.

Yellow Rolesor

A Meeting of Two Metals

Yellow Rolesor combines 18 ct yellow gold with Oystersteel in a refined and harmonious composition. Gold is prized for its lustre and nobility, while Oystersteel provides strength and lasting reliability.

Together, they seamlessly unite their finest qualities, creating a balanced fusion of elegance and durability that enhances both design and performance.

A true Rolex signature, Rolesor has been part of the brand’s identity since the early 1930s and was trademarked in 1933. It remains a key pillar of the Oyster Perpetual collection, symbolising the perfect union of two exceptional materials.

The Jubilee Bracelet

Supple Comfort and Timeless Design

The Jubilee bracelet blends refined craftsmanship with advanced engineering, delivering exceptional comfort, durability, and precision. Its design, development, and production rely on high-technology processes, while each component undergoes rigorous testing to ensure lasting performance.

Alongside technical excellence, every detail is carefully inspected to guarantee flawless aesthetics and impeccable finishing.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee features a distinctive five-piece link construction. Its supple design ensures a smooth, flexible fit on the wrist, making it a lasting symbol of elegance and refined watchmaking.