Rolex Datejust 31mm Champagne 278288RBR

Champagne-Colour Dial

Elegant Craftsmanship and Radiant Finish

The champagne-colour dial reflects refined watchmaking artistry, enhanced with diamonds set in 18 ct gold settings. Its elegant appearance is elevated by the signature sunray finish of the Oyster Perpetual collection, which creates soft and dynamic light reflections.

This effect is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial, producing a perfectly structured surface.

As light moves across these engravings, it is evenly diffused, creating a subtle glow that shifts naturally with wrist movement. Once the sunray texture is complete, the champagne tone is applied using advanced Physical Vapour Deposition (PVD) or electroplating methods.

A final protective layer of varnish enhances depth, brilliance, and durability, completing the dial with a smooth and polished finish.

Diamond-Set Bezel

A Symphony of Light and Precision

The diamond-set bezel reflects the refined artistry of Rolex gem-setting, where each gemstone is carefully selected and precisely positioned to create a radiant, harmonious design. Skilled gem-setters meticulously sculpt the precious metal to form perfectly crafted seats for every stone.

Each diamond is placed with exceptional accuracy, aligned in harmony with the others, and securely set in gold or platinum to ensure lasting brilliance and stability.

Beyond the quality of the stones, the true beauty lies in the precise alignment, consistent height, exact positioning, and balanced proportions of each setting, along with the meticulous finishing of the metalwork.

The result is a luminous and elegant bezel that enhances the watch with captivating sparkle, delivering a refined harmony of light, detail, and craftsmanship.

18 ct Yellow Gold

Commitment to Excellence

Rolex 18 ct yellow gold reflects a dedication to exceptional quality and precision, made possible through the brand’s exclusive in-house foundry. This unique capability allows the creation of high-quality gold alloys with complete control over purity and consistency.

By carefully combining pure gold with precise proportions of silver, copper, platinum, or palladium, different variations of 18 ct gold are produced, including yellow, pink, and white tones.

Only the purest metals are used, and each alloy is rigorously inspected in advanced in-house laboratories equipped with state-of-the-art technology. From casting to shaping, every stage is carried out with meticulous attention to detail.

This process ensures outstanding quality, durability, and beauty—reflecting Rolex’s commitment to excellence from the very source of creation.

The President Bracelet

The Ultimate Refinement

The President bracelet represents the pinnacle of elegance, comfort, and craftsmanship. Its design, development, and production rely on advanced technology, while each bracelet and clasp is subjected to strict testing to ensure precision, strength, and durability.

Alongside technical excellence, every component is carefully inspected by eye to guarantee flawless aesthetics and perfect finishing.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its distinctive semi-circular three-piece links. It is designed for exceptional comfort and seamless wear, and is always crafted from carefully selected precious metals, embodying ultimate refinement and prestige.