Rolex Datejust 31mm Chocolate 278241

Chocolate Dial

Rich Tone and Refined Craftsmanship

The chocolate dial reflects elegant watchmaking artistry, enhanced with diamonds set in 18 ct gold settings. Its warm, deep tone is elevated by the signature sunray finish, creating soft and sophisticated light reflections across the surface.

This effect is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial, resulting in a perfectly structured pattern.

As light moves across these engravings, it is evenly diffused, producing a subtle glow that shifts beautifully with wrist movement. Once the sunray texture is complete, the chocolate colour is applied using advanced Physical Vapour Deposition (PVD) or electroplating methods.

A final layer of protective varnish is then added, enhancing depth, richness, and shine while giving the dial a smooth, polished and long-lasting finish.

Everose Rolesor

A Signature Blend of Warmth and Strength

Everose Rolesor combines the elegance of Everose gold with the durability of Oystersteel, creating a refined balance of luxury and performance. Everose gold is known for its rich, warm tone and lasting beauty, while steel provides strength, resilience, and everyday reliability.

Together, these two materials complement each other seamlessly, delivering both sophistication and robustness in one cohesive design.

A true Rolex hallmark, Rolesor has been part of the brand’s heritage since the early 1930s and was officially trademarked in 1933. Today, it remains a key element of the Oyster Perpetual collection, representing timeless style and exceptional craftsmanship.

The Jubilee Bracelet

Refined Comfort and Iconic Design

The Jubilee bracelet is crafted for exceptional comfort, flexibility, and elegance on the wrist. Its design and production involve advanced technology, with every bracelet and clasp undergoing rigorous testing to ensure durability, reliability, and long-lasting performance.

Beyond technical precision, each component is carefully inspected by eye to achieve flawless aesthetics and a superior finish.

Originally introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple structure provides a smooth, comfortable fit, making it one of the most elegant and recognizable Rolex bracelet designs.