Rolex Datejust 31mm Dark Grey 278278

Dark Grey Dial

A refined watchmaking technique

This dial is enhanced with a large Roman numeral VI set with 11 diamonds, adding a subtle touch of brilliance and elegance. The sunray finish creates delicate light reflections, a refined signature seen across many Oyster Perpetual dials.

It is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These lines allow light to spread evenly across the surface, producing a soft, elegant glow that shifts naturally with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced methods such as Physical Vapour Deposition or electroplating. A final protective layer of varnish is then added, giving the dial its depth, richness, and polished finish.

Fluted Bezel

A signature of Rolex craftsmanship

The fluted bezel is one of the most distinctive elements of Rolex design, symbolizing precision and timeless elegance. Originally, its fluting served a practical purpose—it helped screw the bezel securely onto the case, contributing to the watch’s waterproof construction.

This detail matched the case back, which was also tightly fastened using specialized Rolex tools to ensure complete sealing and protection.

Over time, this functional feature evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of enduring distinction.

18 ct Yellow Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex has complete control over the creation of its 18 ct gold alloys. Through precise combinations of silver, copper, platinum, or palladium, different variations are produced, including yellow, Everose, and white gold.

Only the purest raw materials are selected to ensure exceptional quality from the very beginning. Each alloy is carefully tested in advanced in-house laboratories equipped with state-of-the-art technology before being shaped and refined.

From casting to final finishing, every stage is executed with meticulous precision—reflecting Rolex’s commitment to excellence right from the source.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precision craftsmanship, supported by rigorous testing to ensure outstanding durability and performance.

Alongside technical excellence, every component is carefully inspected by eye to achieve flawless finishing and perfect aesthetic harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is defined by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers exceptional comfort while representing the highest standard of refinement and prestige.