Rolex Datejust 31mm Pink 278240

Pink Dial

A Refined Watchmaking Technique

The pink dial showcases refined watchmaking craftsmanship, enhanced by the signature sunray finish found in the Oyster Perpetual collection. This technique creates elegant light reflections that bring depth and softness to the dial’s appearance.

It is achieved through precise brushing methods that form fine grooves radiating outward from the centre of the dial, producing a perfectly structured and luminous surface.

As light moves across these engravings, it is evenly diffused, creating a subtle glow that shifts naturally with wrist movement. Once the sunray effect is complete, the pink colour is applied using advanced Physical Vapour Deposition (PVD) or electroplating techniques.

A final protective layer of varnish enhances richness, clarity, and durability, completing the dial with a smooth and polished finish.

Oystersteel

Exceptional Resistance and Lasting Beauty

Rolex uses Oystersteel for its watch cases, a material specially developed to meet the brand’s highest standards of performance and durability. It belongs to the 904L steel family, known for its use in high-technology industries such as aerospace and chemical engineering, where exceptional resistance to corrosion is essential.

Oystersteel is highly resistant and maintains its structural integrity even in extreme conditions. When polished, it achieves an outstanding finish with a refined, luminous appearance.

Thanks to its durability and ability to retain its beauty over time, Oystersteel ensures both technical reliability and long-lasting elegance, even in the most demanding environments.

The Jubilee Bracelet

Supple Comfort and Timeless Elegance

The Jubilee bracelet combines refined aesthetics with advanced engineering, delivering exceptional comfort and durability. Its design, development, and production involve high-precision technology, while every bracelet and clasp undergoes strict testing to ensure reliability and performance.

Alongside technical excellence, each component is carefully inspected by eye to guarantee flawless finishing and impeccable visual harmony.

Created in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link design. Its supple construction ensures a smooth and comfortable fit on the wrist, making it a symbol of elegance and enduring craftsmanship.