Rolex Datejust 31mm Pink 278274

Pink Dial

A Masterpiece of Watchmaking Craftsmanship

This elegant pink dial is adorned with diamonds set in 18 ct gold, reflecting fine luxury watchmaking. The signature sunray finish enhances the dial with soft, radiant light reflections, a hallmark of the Oyster Perpetual collection.

Created through precise brushing techniques, fine grooves are carefully crafted from the center outward, giving the dial its distinctive sunray pattern. This design allows light to travel smoothly across each line, producing a subtle and dynamic glow that changes with wrist movement.

After achieving the sunray texture, the dial’s pink color is applied using advanced Physical Vapour Deposition (PVD) or electroplating methods. A final protective layer of varnish is then added, ensuring a refined, lasting, and flawless finish.

Fluted Bezel

A Signature Rolex Design Element

The fluted bezel is one of the most recognizable signature features of Rolex. Initially, its design had a practical purpose as the fluting helped screw the bezel securely onto the case, contributing to the watch’s water resistance.

This same fluted structure was also used on the case back, which was tightly sealed using special Rolex tools to ensure full waterproof protection. Over time, this functional detail evolved into a defining aesthetic characteristic of the brand.

Today, the fluted bezel is no longer just functional but a true symbol of Rolex identity and craftsmanship. On the Datejust 31, it is crafted in gold, adding a refined and luxurious touch to the timepiece.

White Rolesor

The Harmony of Two Premium Metals

White Rolesor is a distinctive Rolex combination that brings together two exceptional materials: gold and Oystersteel. Gold is valued for its elegance, warmth, and refined shine, while steel is known for its strength, durability, and reliability.

When paired together, these two metals create a perfect balance of luxury and performance, blending their finest qualities into a single, cohesive design.

Rolesor has been a hallmark of Rolex craftsmanship since the early 1930s and was officially trademarked in 1933. Today, it remains one of the core elements of the Oyster Perpetual collection, representing timeless design and technical excellence.

The Jubilee Bracelet

Elegant Comfort and Timeless Design

The Jubilee bracelet is known for its refined design, flexibility, and exceptional comfort on the wrist. Crafted with advanced technology, every Rolex bracelet and clasp goes through strict development processes and rigorous quality testing to ensure outstanding performance and durability.

Alongside technical precision, each component is also carefully inspected by eye to maintain perfect aesthetic standards and flawless finishing.

Originally created in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link design. Its supple structure offers a smooth and comfortable wearing experience, making it one of the most elegant and recognizable Rolex bracelets.