Rolex Datejust 31mm Red Ombré 278278 Watch

Red Ombré Dial

A seamless continuity of design

The ombré dial features a refined gradient effect, where a rich central colour gradually transitions into deep black around the edge. This elegant visual flow reflects a design tradition first introduced by Rolex in the 1980s and reinterpreted in 2019.

Creating this concentric gradient requires exceptional precision. The process involves the careful application of black lacquer, a delicate technique managed by skilled specialists who ensure a smooth and harmonious transition from colour to darkness.

The result is a dial with striking depth and character, showcasing refined craftsmanship and a timeless sense of design continuity.

Fluted Bezel

A signature of Rolex craftsmanship

The fluted bezel is one of the most distinctive design elements of Rolex, representing precision and elegance. Originally, its fluting served a functional purpose—it allowed the bezel to be securely screwed onto the case, helping to ensure the watch’s waterproof structure.

This detail was mirrored on the case back, which was also tightly secured using specialized Rolex tools to guarantee complete sealing and protection.

Over time, this practical feature evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of timeless distinction.

18 ct Yellow Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex has the unique ability to create and cast high-quality 18 ct gold alloys in-house. Depending on the precise combination of silver, copper, platinum, or palladium, different variations of 18 ct gold are produced, including yellow, Everose, and white gold.

Only the purest metals are selected for this process, ensuring exceptional quality from the very beginning. Each alloy is carefully tested in an advanced in-house laboratory equipped with state-of-the-art technology before being shaped and refined.

From casting to final finishing, every step is carried out with meticulous precision, reflecting Rolex’s commitment to excellence right from the source.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering, precision craftsmanship, and rigorous testing to ensure outstanding performance and durability.

Alongside technical excellence, every component is also carefully inspected by eye to guarantee flawless finishing and perfect visual harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it represents the highest standard of refinement, comfort, and prestige.