Rolex Datejust 31mm Red Ombré 278289RBR

Red Ombré Dial

Continuity of a design

The ombré dial features a rich coloured centre that gradually transitions into deep black at the edges. This design reflects a distinctive aesthetic first introduced by Rolex in the 1980s and reinterpreted in 2019.

Creating this concentric gradient requires exceptional precision. The process involves the careful application of black lacquer, a delicate operation overseen by a specialist to ensure a smooth and harmonious transition from colour to darkness.

Diamond-Set Bezel

A sparkling symphony

Gem-setters, like sculptors, carefully carve precious metal by hand to form precise seats for each gemstone. With the skill of expert jewellers, every stone is placed, meticulously aligned, and securely set in gold or platinum.

Beyond the quality of the stones themselves, Rolex gem-setting is defined by several key factors: the exact alignment of each gem’s height, their orientation and position, the consistency and strength of the setting, and the refined finishing of the metalwork.

The result is a harmonious composition of brilliance and precision, designed to enhance the watch and captivate the wearer.

18 ct White Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex has the unique ability to create and cast the highest quality 18 ct gold alloys in-house. By precisely adjusting the proportions of silver, copper, platinum, or palladium, different variations are obtained, including yellow, Everose, and white gold.

Only the purest metals are used, ensuring exceptional quality from the very beginning. Each alloy is carefully inspected in an in-house laboratory equipped with advanced technology before being shaped and refined with the same meticulous attention to detail.

From the very source, every stage reflects Rolex’s commitment to excellence.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precise craftsmanship, supported by rigorous testing to ensure durability and performance.

Alongside technical excellence, each component is carefully inspected by eye to guarantee flawless finishing and refined aesthetics.

Created in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features elegant semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, offering exceptional comfort and representing the highest standard of refinement and prestige.