Rolex Datejust 31mm Rose 278341RBR

Rosé-Colour Dial

A refined watchmaking technique

This dial is enhanced with diamonds set in 18 ct gold, adding a touch of elegance and luxury. The sunray finish produces delicate light reflections, a signature detail seen across many Oyster Perpetual dials.

It is created through precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These lines allow light to spread evenly across the surface, producing a soft, refined glow that shifts naturally with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced methods such as Physical Vapour Deposition or electroplating. A final protective layer of varnish is then added, giving the dial its depth, richness, and polished finish.

Diamond-Set Bezel

A refined expression of brilliance

The diamond-set bezel reflects the artistry and precision of Rolex gem-setting, where skilled craftsmen carefully shape precious metal to create perfectly formed settings for each gemstone. Every detail is executed with the expertise and finesse of fine jewellery craftsmanship.

Each stone is individually placed, precisely aligned, and securely set in gold or platinum, forming a seamless and elegant composition.

Beyond the quality of the diamonds, Rolex focuses on perfect alignment, consistent height, exact positioning, and immaculate metal finishing. The result is a radiant and harmonious design that enhances the watch with a refined, sparkling brilliance.

Everose Rolesor

A refined union of two metals

Gold is admired for its natural warmth, brilliance, and prestige, while steel is valued for its strength, durability, and reliability. When combined, they create a perfect balance that blends elegance with long-lasting performance.

Rolesor is a distinctive Rolex signature that brings together gold and Oystersteel in a seamless and harmonious design. Introduced in the early 1930s and officially trademarked in 1933, it has become an important part of Rolex heritage.

Today, Rolesor remains a key element of the Oyster Perpetual collection, reflecting timeless craftsmanship, technical excellence, and enduring sophistication.

The Jubilee Bracelet

Supple comfort with refined elegance

The design, development, and production of Rolex bracelets and clasps rely on advanced engineering and precision technology, ensuring exceptional performance and durability. Each component undergoes strict testing to meet the highest standards of quality.

Alongside technical excellence, every bracelet is also carefully inspected by eye to guarantee flawless finishing and aesthetic perfection.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link design. Crafted for flexibility and comfort, it delivers a smooth, elegant, and refined wearing experience on the wrist.