Rolex Datejust 31mm Rose 278381RBR

Rosé-Colour Dial

A refined watchmaking technique

This dial is enhanced with diamonds set in 18 ct gold, adding a touch of elegance and brilliance. The sunray finish produces delicate light reflections, a signature detail seen across many Oyster Perpetual dials.

It is created using precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These engravings diffuse light evenly, producing a soft glow that subtly shifts with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced processes such as Physical Vapour Deposition or electroplating. A final layer of varnish enhances depth, clarity, and a smooth polished finish.

Diamond-Set Bezel

A sparkling symphony

Gem-setters, like sculptors, carefully shape precious metal by hand to create precise settings for each gemstone. With the artistry of skilled jewellers, every stone is placed, meticulously aligned, and securely set in gold or platinum.

Beyond the quality of the stones themselves, Rolex gem-setting is defined by several factors: the exact alignment of each gem’s height, their orientation and position, the consistency and strength of the setting, and the refined finishing of the metalwork.

The result is a harmonious arrangement of brilliance and craftsmanship, designed to enhance the watch and captivate the wearer.

Everose Rolesor

A meeting of two metals

Gold is valued for its lustre and nobility, while steel provides strength and reliability. Together, they form a harmonious combination that unites the best qualities of both materials.

A true Rolex signature, Rolesor has been used on Rolex models since the early 1930s and was trademarked in 1933. It remains one of the key pillars of the Oyster Perpetual collection, embodying a balance of elegance and robustness.

The Jubilee Bracelet

Supple and comfortable

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precise craftsmanship, supported by rigorous testing to ensure durability and reliability.

Alongside technical excellence, each component is carefully inspected by eye to ensure flawless finishing and refined aesthetics.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a supple five-piece link design. It is created for comfort and elegance, reflecting timeless style and meticulous craftsmanship.