Rolex Datejust 31mm Silver 278275

Silver Dial

A refined watchmaking technique

This dial is enhanced with diamonds set in 18 ct gold, adding a subtle touch of brilliance and elegance. The sunray finish creates delicate light reflections, a refined signature found across many Oyster Perpetual dials.

It is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These engravings allow light to spread evenly across the surface, producing a soft, elegant glow that shifts with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced methods such as Physical Vapour Deposition or electroplating. A final protective layer of varnish is then added, giving the dial its depth, clarity, and polished finish.

Fluted Bezel

A signature of Rolex craftsmanship

The fluted bezel is one of the most distinctive elements of Rolex design, symbolizing precision and timeless elegance. Originally, its fluting served a functional purpose—it helped secure the bezel tightly onto the case, contributing to the watch’s waterproof construction.

This detail was mirrored on the case back, which was also firmly fastened using specialized Rolex tools to ensure complete sealing and protection.

Over time, this practical feature evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of enduring distinction.

18 ct Everose Gold

An exclusive patented alloy

To preserve the lasting beauty of its pink gold timepieces, Rolex developed and patented its own exclusive 18 ct Everose gold. This specially formulated alloy is produced in Rolex’s in-house foundry, ensuring complete control over quality and consistency.

Introduced in 2005, Everose gold is designed to maintain its warm pink hue over time, resisting fading and preserving its elegant appearance.

Today, 18 ct Everose gold is used across all Rolex Oyster models in pink gold, reflecting innovation, precision, and timeless luxury.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precision craftsmanship, supported by rigorous testing to ensure outstanding durability and performance.

Alongside technical excellence, every component is carefully inspected by eye to achieve flawless finishing and perfect aesthetic harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it delivers exceptional comfort while embodying the highest standard of refinement and prestige.