Rolex Datejust 31mm Silver 278278

Silver Dial

A refined watchmaking technique

This dial is enhanced with a large Roman numeral VI set with 11 diamonds, adding a touch of elegance and refined brilliance. The sunray finish creates delicate light reflections, a signature feature seen across many Oyster Perpetual dials.

It is achieved through precise brushing techniques that form fine grooves radiating outward from the centre of the dial. These engravings allow light to spread evenly across the surface, producing a soft, sophisticated glow that subtly shifts with wrist movement.

Once the sunray texture is complete, the dial colour is applied using advanced methods such as Physical Vapour Deposition or electroplating. A final protective layer of varnish is then added, giving the dial its depth, clarity, and polished finish.

Fluted Bezel

A signature Rolex element

The fluted bezel is a distinctive feature of Rolex design, representing precision and timeless elegance. Originally, its fluting served a functional purpose—it helped screw the bezel securely onto the case, contributing to the watch’s waterproof structure.

This design detail matched the case back, which was also tightly fastened using specialized Rolex tools to ensure complete sealing and protection.

Over time, this practical feature evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of enduring distinction.

18 ct Yellow Gold

A commitment to excellence

Rolex operates its own exclusive foundry, giving it complete control over the creation of premium 18 ct gold alloys. By carefully adjusting the mix of silver, copper, platinum, or palladium, different variations of gold are produced, including yellow, Everose, and white gold.

Only the finest raw materials are selected, ensuring superior quality from the very start. Each alloy is rigorously tested in advanced in-house laboratories using state-of-the-art technology before it is shaped and refined.

From initial casting to final finishing, every step is carried out with exceptional precision—reflecting Rolex’s dedication to excellence at every stage.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precise craftsmanship, supported by rigorous testing to ensure long-lasting performance and reliability.

In addition to technical excellence, each component is carefully inspected by eye to achieve flawless finishing and perfect visual balance.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers exceptional comfort while embodying the highest standard of elegance and prestige.