Rolex Datejust 31mm White 278240

White Dial

Limitless Freedom and Pure Finish

The white dial reflects refined watchmaking craftsmanship, achieved through advanced lacquering techniques that offer exceptional depth, purity, and a smooth finish.

The process begins with the careful application of six thin layers of lacquer onto a brass base plate, building a flawless and uniform surface.

A colourless varnish is then applied to enhance depth, brightness, and shine. Once dry, the surface is carefully polished to intensify the clarity and brilliance of the white tone.

Finally, the dial is pad-printed with precise detailing and fitted with its appliques, completing a clean, elegant design that embodies simplicity and technical mastery.

Oystersteel

Highly Resistant to Corrosion

Rolex uses Oystersteel for its watch cases, a material specially developed by the brand to achieve exceptional durability and performance. It belongs to the 904L steel family, widely used in high-technology industries such as aerospace and chemical engineering, where maximum resistance to corrosion is essential.

Oystersteel is highly robust and maintains its strength even under demanding conditions. Once polished, it delivers an exceptional, refined finish that enhances its visual appeal.

Thanks to its resistance and durability, Oystersteel preserves its beauty over time, even in the harshest environments, ensuring long-lasting reliability and elegance.

The Jubilee Bracelet

Supple Comfort and Timeless Craftsmanship

The Jubilee bracelet combines refined design with advanced engineering, delivering exceptional comfort, durability, and precision. Its development and production involve high-technology processes, while every bracelet and clasp undergoes stringent testing to ensure reliability and performance.

Alongside technical excellence, each component is carefully inspected by eye to guarantee flawless aesthetics and impeccable finishing.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple design ensures a smooth and comfortable fit on the wrist, making it a symbol of elegance and enduring craftsmanship.