Rolex Datejust 31mm White 278241

White Dial

Pure Elegance and Refined Craftsmanship

The white dial represents timeless simplicity and elegance, achieved through advanced lacquer finishing techniques that deliver exceptional depth and a perfectly smooth surface.

The process begins with the careful application of six ultra-thin layers of lacquer onto a solid brass base plate, building a flawless and even foundation.

A transparent varnish is then applied to enhance brightness, depth, and natural shine. Once fully dried, the surface is meticulously polished to intensify the purity of the white tone and achieve a refined, mirror-like finish.

Finally, the dial is pad-printed with precise details and fitted with its appliques, completing a clean and sophisticated design that reflects enduring elegance and craftsmanship.

Everose Rolesor

A Refined Fusion of Elegance and Strength

Everose Rolesor combines the warmth of Everose gold with the durability of Oystersteel in a perfectly balanced design. Everose gold is admired for its rich rose-toned lustre and timeless elegance, while steel provides strength, resilience, and everyday reliability.

Together, these materials complement each other seamlessly, creating a harmonious blend of luxury and performance in a single, sophisticated construction.

Rolesor is a signature Rolex concept that has been part of the brand’s heritage since the early 1930s and was officially trademarked in 1933. Today, it remains a key pillar of the Oyster Perpetual collection, symbolizing timeless design and exceptional craftsmanship.

The Jubilee Bracelet

Elegant Comfort and Precision Craftsmanship

The Jubilee bracelet is designed to offer exceptional comfort, flexibility, and refined elegance on the wrist. Its development involves advanced technology in the design, engineering, and production of Rolex bracelets and clasps, all of which undergo strict testing to ensure durability, precision, and long-lasting performance.

Alongside technical excellence, every component is also carefully inspected by eye to guarantee flawless aesthetics and superior finishing quality.

Originally introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple design ensures a smooth and comfortable wearing experience, making it one of the most elegant and recognizable Rolex bracelets.