Rolex Datejust 31mm White 278243

White Dial

Purity, Precision, and Timeless Craftsmanship

The white dial reflects elegance in its purest form, created through refined lacquering techniques that allow exceptional depth, clarity, and a perfectly smooth finish.

The process begins with the careful application of six ultra-thin layers of lacquer onto a solid brass base plate, building a flawless and even surface.

A transparent varnish is then applied to enhance brightness, depth, and natural shine. Once fully dried, the dial is meticulously polished to refine its surface and intensify the purity of the white tone.

Finally, the dial is pad-printed with precision details and fitted with its appliques, completing a clean, sophisticated design that embodies timeless elegance and precision craftsmanship.

Yellow Rolesor

A Harmonious Fusion of Two Metals

Yellow Rolesor is a refined combination of two premium materials: gold and Oystersteel. Gold is admired for its warm lustre, elegance, and noble character, while steel is valued for its strength, durability, and reliability.

Together, these metals work in perfect harmony, uniting luxury with resilience in a single, balanced design.

Rolesor is a signature Rolex concept that has been part of the brand’s heritage since the early 1930s and was officially trademarked in 1933. Today, it remains one of the key pillars of the Oyster Perpetual collection, symbolizing timeless style and enduring craftsmanship.

The Jubilee Bracelet

Comfort, Elegance, and Precision Craftsmanship

The Jubilee bracelet is designed to offer exceptional comfort, flexibility, and refined elegance on the wrist. Its development involves advanced technology in the design, engineering, and production of Rolex bracelets and clasps, all of which undergo strict testing to ensure durability and long-lasting performance.

Alongside technical precision, every component is also carefully inspected by eye to guarantee flawless aesthetics and perfect finishing quality.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link design. Its supple construction ensures a smooth and comfortable wearing experience, making it one of the most elegant and recognizable Rolex bracelets.