Rolex Datejust 31mm White 278271

Fluted Bezel

A distinctive Rolex signature

The fluted bezel is one of the most recognizable design features of Rolex, symbolizing refinement and craftsmanship. Originally, its fluting served a practical function—it helped secure the bezel tightly to the case, contributing to the watch’s waterproof structure.

This detail was mirrored on the case back, which was also firmly screwed into place using specialized Rolex tools to ensure complete sealing and protection.

Over time, this functional element evolved into a defining aesthetic feature. Today, the fluted bezel stands as a true symbol of Rolex identity and elegance, crafted in gold on the Datejust 31 as a mark of distinction and timeless style.

White Dial

Pure elegance with refined craftsmanship

Lacquer finishing offers remarkable freedom in colour creation, delivering rich tones with a smooth, flawless surface. This meticulous technique involves applying multiple ultra-thin layers of lacquer onto a solid brass base plate.

To enhance depth and brilliance, a transparent varnish is carefully added, giving the dial its refined shine and visual richness. Once fully dried, the surface is polished to elevate its smoothness and luminosity.

The dial is then precisely pad-printed and fitted with applied details, completing a clean, elegant finish that reflects exceptional watchmaking craftsmanship.

Everose Rolesor

A refined blend of two metals

Gold is treasured for its natural radiance, elegance, and prestige, while steel is known for its strength, durability, and reliability. When combined, they create a perfect balance that highlights the best qualities of both materials.

Rolesor is a signature Rolex design that unites gold and Oystersteel in a seamless and harmonious way. Introduced in the early 1930s and officially trademarked in 1933, it has become an essential part of Rolex heritage.

Today, Rolesor remains a key element of the Oyster Perpetual collection, representing timeless design, technical excellence, and enduring sophistication.

The Oyster Bracelet

Perfect balance of form and function

The Oyster bracelet is a seamless blend of design and performance, combining elegance with advanced engineering. Built for both strength and comfort, it reflects Rolex’s commitment to durability and refined aesthetics.

It features the Oysterclasp for secure fastening, along with the exclusive Easylink comfort extension system. This smart mechanism allows the bracelet to be extended by approximately 5 mm, offering enhanced comfort and adaptability in different wearing conditions.