Rolex Datejust 31mm White 278285RBR

Diamond-Set Bezel

A refined expression of brilliance

Each gemstone is set by expert gem-setters who carefully sculpt precious metals to create a perfectly fitted seat for every stone. Like skilled artisans, they position each diamond with precision, ensuring it is securely placed and beautifully aligned within its gold or platinum setting.

Beyond the quality of the stones themselves, Rolex-style gem-setting is defined by exceptional attention to detail. The uniform height, exact positioning, perfect orientation, and balanced proportions of every gem contribute to a flawless finish. The result is a radiant harmony of craftsmanship and luxury — a sparkling design that elevates the watch and captivates the wearer.

White Dial

A statement of purity and elegance

Lacquered dials offer exceptional depth of colour, a flawless smoothness, and near-unlimited creative freedom in design. The process begins with a solid brass base, on which multiple ultra-thin layers of lacquer are carefully applied to build a rich and even surface.

A transparent protective varnish is then added to enhance the tone, giving the dial greater depth, brilliance, and visual clarity. After it fully dries, the surface is meticulously polished to achieve a refined, mirror-like finish. Finally, the dial is prepared for precise pad printing and the fitting of appliques, completing a sophisticated and timeless design.

18 ct Everose Gold

An exclusive signature alloy

To maintain the lasting beauty of its pink gold timepieces, Rolex developed and patented a unique 18 ct pink gold alloy, produced in its own in-house foundry: Everose gold.

First introduced in 2005, 18 ct Everose gold is used across all Rolex Oyster models crafted in pink gold. Its specially developed composition helps preserve its warm tone and natural brilliance over time, ensuring enduring elegance and consistency in every watch.

The President Bracelet

The ultimate expression of refinement

The creation of Rolex bracelets and clasps involves advanced engineering, precision design, and rigorous testing to ensure exceptional performance and durability.

Alongside technical excellence, every component is also subject to meticulous visual inspection, ensuring flawless aesthetics and perfect finishing. The President bracelet, featuring elegant semi-circular three-piece links, was introduced in 1956 for the launch of the Oyster Perpetual Day-Date.

Crafted exclusively from carefully selected precious metals, it is designed to offer outstanding comfort on the wrist while representing the highest level of sophistication and luxury.