Rolex Datejust 31mm White 278289RBR

Diamond-Set Bezel

A sparkling symphony

Gem-setters, like sculptors, carefully carve precious metal by hand to create precise seats for each gemstone. With the artistry of skilled jewellers, every stone is placed, meticulously aligned, and securely set in gold or platinum.

Beyond the quality of the stones themselves, Rolex gem-setting is defined by several key factors: the exact alignment of each gem’s height, their orientation and position, the consistency and strength of the setting, and the refined finishing of the metalwork.

The result is a harmonious composition of brilliance and precision, designed to enhance the watch and captivate the wearer.

White Dial

Limitless freedom

Lacquer offers almost limitless freedom in colour creation, combining rich intensity with a perfectly smooth finish. The process begins with the successive application of multiple thin layers of lacquer onto a brass base plate.

A colourless varnish is then applied to enhance depth and brilliance, giving the dial its refined shine. Once dried, the surface is carefully polished to intensify the colour and achieve a flawless finish.

The dial is then pad-printed and fitted with applied elements, completing a clean and elegant design that reflects precision craftsmanship.

18 ct White Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex has the unique ability to cast the highest quality 18 ct gold alloys in-house. By precisely adjusting the proportions of silver, copper, platinum, or palladium, different variations are obtained, including yellow, Everose, and white gold.

Only the purest metals are selected and meticulously inspected in advanced in-house laboratories equipped with state-of-the-art technology before being formed and shaped with exceptional precision.

From the very source, every stage reflects Rolex’s commitment to uncompromising excellence.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precise craftsmanship, supported by rigorous testing to ensure durability and comfort.

Alongside technical excellence, each component is carefully inspected by eye to guarantee flawless finishing and refined aesthetics.

Created in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features elegant semi-circular three-piece links. It is crafted exclusively from carefully selected precious metals, offering exceptional comfort while representing the highest standard of refinement and prestige.