Rolex Datejust 31mm White 278341RBR

White Dial

Refined expression of craftsmanship

Lacquer finishing offers exceptional freedom in colour creation, delivering rich tones with a smooth, flawless surface. This meticulous process involves applying multiple ultra-thin layers of lacquer onto a solid brass base plate.

A transparent varnish is then added to enhance depth and brilliance, giving the dial its refined luminosity and visual richness. Once fully dried, the surface is carefully polished to intensify the colour and achieve a perfect finish.

The dial is then precisely pad-printed and fitted with applied details, completing a clean, elegant design that reflects fine watchmaking craftsmanship.

Diamond-Set Bezel

A refined symphony of brilliance

The diamond-set bezel reflects the artistry of Rolex gem-setting, where skilled craftsmen precisely shape precious metal to create perfectly formed settings for each gemstone. Every detail is executed with exceptional care and precision.

Each diamond is individually placed, carefully aligned, and securely set in gold or platinum, forming a seamless and elegant arrangement around the bezel.

Beyond the quality of the stones, Rolex emphasizes perfect alignment, consistent height, exact positioning, and immaculate metal finishing. The result is a radiant and harmonious design that enhances the watch with refined brilliance and timeless elegance.

Everose Rolesor

A refined harmony of two metals

Gold is admired for its natural radiance, elegance, and prestige, while steel is valued for its strength, durability, and reliability. When combined, they create a perfect balance that blends luxury with long-lasting performance.

Rolesor is a distinctive Rolex signature that unites gold and Oystersteel in a seamless and elegant design. Introduced in the early 1930s and officially trademarked in 1933, it has become an essential part of Rolex heritage and craftsmanship.

Today, Rolesor remains a defining element of the Oyster Perpetual collection, reflecting timeless design, technical excellence, and enduring sophistication.

The Oyster Bracelet

Perfect harmony of form and function

The Oyster bracelet combines refined design with advanced engineering, blending aesthetics and technology to deliver both strength and comfort. It is crafted to ensure durability while maintaining a sleek and elegant appearance.

It features the secure Oysterclasp along with the exclusive Easylink comfort extension system. This innovative mechanism allows the bracelet to be extended by approximately 5 mm, ensuring a flexible and comfortable fit in any situation.