Rolex Datejust 31mm White 278344RBR

White Dial

Limitless Freedom

The white dial reflects refined watchmaking craftsmanship, achieved through an advanced lacquering technique that delivers purity, depth, and a perfectly smooth finish.

The process begins with the successive application of six thin layers of lacquer on a brass base plate, creating a uniform and flawless surface.

A colourless varnish is then applied to enhance brightness, depth, and shine. Once dried, the surface is carefully polished to intensify the clarity and brilliance of the white tone.

Finally, the dial is pad-printed with precise detailing and fitted with its appliques, resulting in a refined finish defined by simplicity, purity, and technical mastery.

Diamond-Set Bezel

A Sparkling Symphony

The diamond-set bezel reflects refined gem-setting artistry, where skilled craftsmen carefully carve precious metal to create perfectly formed seats for each gemstone. Every diamond is precisely placed, meticulously aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the stones, true beauty lies in the precision of execution—the exact alignment of height, orientation, and position, along with the balance, strength, and proportions of the setting.

Enhanced by intricate finishing, the result is a harmonious composition of light and brilliance—a sparkling symphony that elevates the watch and captivates the wearer.

White Rolesor

A Meeting of Two Metals

White Rolesor combines 18 ct gold with Oystersteel in a refined and balanced composition. Gold is valued for its lustre and nobility, while Oystersteel provides strength and lasting reliability.

Together, they harmoniously unite their finest qualities, creating a fusion of elegance and durability that enhances both design and performance.

A true Rolex signature, Rolesor has been part of the brand’s identity since the early 1930s and was trademarked in 1933. It remains a key pillar of the Oyster Perpetual collection, symbolising the seamless union of two exceptional materials.

The Oyster Bracelet

Alchemy of Form and Function

The Oyster bracelet unites aesthetics and technology in a refined design that is both robust and comfortable. It embodies a perfect balance of form and function.

It is fitted with an Oysterclasp and the Easylink comfort extension system, both exclusive to Rolex. This ingenious mechanism allows the bracelet to be extended by approximately 5 mm, ensuring quick adjustment and enhanced comfort in any situation.

With its solid construction and timeless design, the Oyster bracelet delivers durability, versatility, and enduring elegance.