Rolex Datejust 31mm White 278381RBR

Diamond-Set Bezel

A sparkling symphony

Gem-setters, like sculptors, carefully carve precious metal by hand to create precise seats for each gemstone. With the artistry of skilled jewellers, every stone is placed, meticulously aligned, and securely set in gold or platinum.

Beyond the quality of the stones themselves, Rolex gem-setting is defined by several key factors: the exact alignment of each gem’s height, their orientation and position, the consistency and strength of the setting, and the refined finishing of the metalwork.

The result is a harmonious composition of brilliance and precision, designed to enhance the watch and captivate the wearer.

White Dial

Limitless freedom

Lacquer offers exceptional freedom in colour creation, combining rich intensity with a perfectly smooth finish. The process begins with the successive application of multiple thin layers of lacquer on a brass base plate.

A colourless varnish is then added to enhance depth and brilliance, giving the dial its refined shine. Once dried, the surface is carefully polished to intensify the colour and achieve a flawless finish.

The dial is then pad-printed and fitted with applied elements, completing a clean and elegant design that reflects precision craftsmanship.

Everose Rolesor

A meeting of two metals

Gold is admired for its lustre and nobility, while steel provides strength and reliability. Together, they form a harmonious combination that unites the best qualities of both materials.

A true Rolex signature, Rolesor has been featured on Rolex models since the early 1930s and was trademarked in 1933. It remains one of the key pillars of the Oyster Perpetual collection, symbolizing a refined balance of elegance and durability.

The Oyster Bracelet

Alchemy of form and function

The Oyster bracelet combines aesthetics and technology in a perfectly balanced design, offering both strength and comfort.

It is fitted with the Oysterclasp and the exclusive Easylink comfort extension system. This clever mechanism allows the bracelet length to be extended by approximately 5 mm, ensuring added comfort in any situation.