Rolex Datejust 31mm White 278384RBR

Diamond-Set Bezel

A Sparkling Symphony

The diamond-set bezel showcases the refined artistry of gem-setting, where skilled craftsmen meticulously shape precious metal to create perfect seats for each gemstone. Every diamond is carefully placed, precisely aligned, and securely set in gold or platinum.

Beyond the intrinsic quality of the stones, true beauty lies in the precision of execution—the exact alignment of height, orientation, and position, along with the balance, strength, and proportions of the setting.

Enhanced by intricate finishing, the result is a harmonious display of brilliance and light—a sparkling symphony that elevates the watch and captivates the wearer.

White Dial

Limitless Freedom and Pure Finish

The white dial reflects refined watchmaking craftsmanship, achieved through advanced lacquering techniques that deliver exceptional purity, depth, and a smooth finish.

The process begins with the careful application of six thin layers of lacquer on a brass base plate, creating a flawless and uniform surface.

A colourless varnish is then applied to enhance brightness, depth, and shine. Once dried, the surface is meticulously polished to intensify the clarity and brilliance of the white tone.

Finally, the dial is pad-printed with precise detailing and fitted with its appliques, completing a clean and elegant design defined by simplicity and technical mastery.

White Rolesor

A Meeting of Two Metals

White Rolesor blends the elegance of gold with the strength of Oystersteel, creating a refined and balanced composition. Gold is prized for its lustre and nobility, while Oystersteel ensures durability and reliability.

Together, they harmoniously combine their best qualities, offering a perfect balance of performance and aesthetics.

A true Rolex signature, Rolesor has been part of the brand’s identity since the early 1930s and was trademarked in 1933. It remains a key pillar of the Oyster Perpetual collection, symbolising the fusion of contrasting yet complementary materials.

The Jubilee Bracelet

Supple Comfort and Timeless Design

The Jubilee bracelet combines refined craftsmanship with advanced engineering, delivering exceptional comfort, durability, and precision. Its design, development, and production involve high-technology processes, while each bracelet and clasp undergoes rigorous testing to ensure reliability and performance.

Alongside technical excellence, every component is carefully inspected by eye to guarantee flawless aesthetics and impeccable finishing.

Created in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its supple design ensures a smooth and comfortable fit on the wrist, making it a lasting symbol of elegance and refined watchmaking.