Rolex Datejust 31mm White Mother-of-Pearl 278274

Mother-of-Pearl Dial

Celebrating Natural Elegance

This exquisite dial is enhanced with diamonds set in 18 ct gold, reflecting refined craftsmanship and luxury detail. Mother-of-pearl is a naturally captivating material, known for its unique beauty and subtle variations.

Its appearance can range from pink and white to black or yellow, with each shade influenced by the section of the shell from which it is carefully extracted. Every piece carries its own distinct character in terms of colour, depth, and texture.

At Rolex, mother-of-pearl is never artificially tinted. Instead, expert craftsmanship is used to enhance and preserve its natural tones, allowing its true beauty to shine through.

Because of its organic origin, each mother-of-pearl dial is completely unique—ensuring that no two timepieces are ever exactly alike.

Fluted Bezel

A Distinctive Rolex Signature

The fluted bezel is one of the most iconic design elements associated with Rolex, representing both heritage and distinction. Originally, its fluted structure served a functional role, allowing the bezel to be securely screwed onto the case and helping maintain the watch’s water resistance.

This design was mirrored on the case back as well, which was also tightly secured to the case using specialized Rolex tools to ensure waterproof integrity. Over time, this technical feature evolved beyond its practical use and became a defining aesthetic characteristic of the brand.

Today, the fluted bezel stands as a true symbol of Rolex craftsmanship and identity. On the Datejust 31, it is crafted in gold, adding a refined and elegant finishing touch to the timepiece.

White Rolesor

A Perfect Blend of Two Precious Metals

White Rolesor brings together two exceptional materials in perfect harmony: gold and Oystersteel. Gold is admired for its rich lustre, elegance, and noble character, while steel is valued for its strength, resilience, and dependability.

Combined, these two metals complement each other beautifully, creating a balance of luxury and durability in a single design.

Rolesor is a signature Rolex concept that has been part of the brand’s creations since the early 1930s and was officially trademarked in 1933. Today, it remains a key pillar of the Oyster Perpetual collection, symbolizing timeless design and enduring craftsmanship.

The Jubilee Bracelet

Supple Comfort and Refined Craftsmanship

The Jubilee bracelet is designed to offer exceptional suppleness, comfort, and elegance on the wrist. Its creation involves advanced technology in the design, development, and manufacturing of Rolex bracelets and clasps, all of which undergo strict and rigorous testing to ensure lasting performance and reliability.

Alongside technical precision, every component is also carefully examined by eye to guarantee flawless aesthetics and superior finishing quality.

Introduced in 1945 for the launch of the Oyster Perpetual Datejust, the Jubilee bracelet features a distinctive five-piece link construction. Its flexible design ensures a smooth and comfortable wearing experience, making it one of the most refined and recognizable Rolex bracelets.