Rolex Datejust 31mm White Mother Of Pearl 278275

Mother-of-Pearl Dial

Celebrating natural beauty

This dial is adorned with diamonds set in 18 ct gold, adding a refined and elegant touch. Mother-of-pearl is a naturally formed material known for its unique patterns and subtle variations, making every dial truly one of a kind.

Depending on its origin, it can display shades of pink, white, black, or yellow, with differences in tone, depth, and texture influenced by the part of the shell from which it is sourced.

At Rolex, mother-of-pearl is never artificially coloured. Instead, expert craftsmanship is used to enhance its natural beauty while preserving its original hues and organic character.

As each piece of mother-of-pearl is unique, no two dials are ever identical—ensuring every watch carries its own distinctive identity.

Fluted Bezel

A signature of Rolex craftsmanship

The fluted bezel is one of the most recognizable elements of Rolex design, symbolizing precision and timeless elegance. Originally, its fluting served a practical purpose—it allowed the bezel to be securely screwed onto the case, helping maintain the watch’s waterproof construction.

This detail was mirrored on the case back, which was also tightly fastened using specialized Rolex tools to ensure complete sealing and protection.

Over time, this functional feature evolved into a defining aesthetic signature. Today, the fluted bezel stands as a mark of Rolex identity and refinement, crafted in gold on the Datejust 31 as a symbol of enduring distinction.

18 ct Everose Gold

An exclusive patented alloy

To maintain the lasting beauty of its pink gold timepieces, Rolex developed and patented its own unique 18 ct Everose gold. This exclusive alloy is crafted in Rolex’s in-house foundry, ensuring exceptional quality and consistency.

Introduced in 2005, Everose gold is specially engineered to preserve its warm pink hue over time, resisting fading and maintaining its elegant appearance.

Today, 18 ct Everose gold is used across all Rolex Oyster models in pink gold, reflecting a perfect blend of innovation, durability, and timeless luxury.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering with precision craftsmanship, backed by rigorous testing to ensure exceptional durability and performance.

Alongside technical excellence, each component is carefully inspected by eye to achieve flawless finishing and perfect visual harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet is distinguished by its elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it offers outstanding comfort while embodying the highest level of refinement and prestige.