Rolex Datejust 31mm White Mother Of Pearl 278278

Mother-of-Pearl Dial

Celebrating natural beauty

This dial is enhanced with diamonds set in 18 ct gold, adding a refined touch of elegance. Mother-of-pearl is a natural material known for its unique character and subtle variations, making every piece truly one of a kind.

Depending on its origin, it can display shades of pink, white, black, or yellow, with differences in tone, intensity, and texture influenced by the part of the shell from which it is sourced.

At Rolex, mother-of-pearl is never artificially coloured. Instead, expert craftsmanship is used to enhance its natural beauty while preserving its original hues and organic depth.

As every mother-of-pearl dial is unique, no two are ever identical—ensuring each watch carries its own distinctive identity.

Fluted Bezel

A timeless Rolex signature

The fluted bezel is a distinctive element of Rolex design, symbolizing precision and refinement. Originally, its fluting served a practical function—it helped screw the bezel securely onto the case, contributing to the watch’s waterproof construction.

This design detail matched the case back, which was also tightly secured using specialized Rolex tools to ensure complete sealing and protection.

Over time, this functional feature evolved into a signature aesthetic element. Today, the fluted bezel stands as a mark of Rolex identity and elegance, crafted in gold on the Datejust 31 as a symbol of timeless distinction.

18 ct Yellow Gold

A commitment to excellence

By operating its own exclusive foundry, Rolex has the unique ability to create and cast high-quality 18 ct gold alloys in-house. Depending on the precise blend of silver, copper, platinum, or palladium, different variations of 18 ct gold are produced, including yellow, Everose, and white gold.

Only the purest metals are used in this process to ensure exceptional quality from the very beginning. Each alloy is carefully tested in an advanced in-house laboratory equipped with state-of-the-art technology before being shaped and refined.

From casting to finishing, every stage is carried out with meticulous precision, reflecting Rolex’s commitment to excellence right from the source.

The President Bracelet

The ultimate expression of refinement

The design, development, and production of Rolex bracelets and clasps combine advanced engineering, precision craftsmanship, and rigorous testing to ensure exceptional performance and durability.

Alongside this technical excellence, every component is also carefully inspected by eye to guarantee flawless finishing and perfect aesthetic harmony.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features elegant semi-circular three-piece links. Crafted exclusively from carefully selected precious metals, it represents the highest standard of refinement, comfort, and prestige.