Rolex Datejust 31mm White Mother-of-Pearl 278288RBR

Mother-of-Pearl Dial

Natural Beauty, One-of-a-Kind Elegance

The mother-of-pearl dial showcases the beauty of nature, enhanced with diamonds set in 18 ct gold settings. Each dial is unique, offering a natural play of light and depth that adds character to every timepiece.

Depending on its origin, mother-of-pearl can display shades of pink, white, black, or yellow. Variations in colour, intensity, and texture come from the specific part of the shell used, making every dial truly distinctive.

At Rolex, mother-of-pearl is never artificially coloured. Skilled craftsmanship is used to preserve and enhance its natural tones, allowing its authentic beauty to stand out.

Because of its organic nature, no two mother-of-pearl dials are ever the same—ensuring each watch is a unique expression of elegance and craftsmanship.

Diamond-Set Bezel

A Brilliant Showcase of Precision and Craft

The diamond-set bezel highlights the expertise of Rolex gem-setting, where each stone is carefully selected and precisely positioned to create a radiant, well-balanced design. Skilled artisans delicately shape the precious metal to form perfectly fitted settings for every diamond.

Each gemstone is placed with exceptional accuracy, aligned with care, and securely set in gold or platinum to achieve flawless brilliance and symmetry.

Beyond the quality of the diamonds, the overall beauty lies in the precise alignment, consistent height, accurate positioning, and balanced proportions of each setting, along with the refined finishing of the metal.

The result is a luminous and elegant bezel that enhances the watch with captivating sparkle, delivering a perfect harmony of light, detail, and craftsmanship.

18 ct Yellow Gold

Crafted with Precision and Excellence

Rolex 18 ct yellow gold reflects a deep commitment to quality and craftsmanship. With its own exclusive foundry, Rolex has the unique ability to produce high-grade gold alloys, ensuring complete control over purity and consistency.

By carefully blending pure gold with precise amounts of silver, copper, platinum, or palladium, different variations of 18 ct gold are created, including yellow, pink, and white tones.

Only the finest raw materials are used, and each batch is thoroughly tested in advanced in-house laboratories to meet the highest standards. From casting to final shaping, every step is carried out with meticulous attention to detail.

This dedication ensures that Rolex gold not only delivers exceptional beauty but also long-lasting durability—reflecting true excellence from the very beginning.

The President Bracelet

Ultimate Refinement and Prestige

The President bracelet represents the highest level of elegance, comfort, and craftsmanship. Its creation involves advanced technology in the design, development, and production of Rolex bracelets and clasps, all of which undergo rigorous testing to ensure exceptional quality and durability.

Alongside technical precision, every detail is carefully inspected by eye to achieve flawless aesthetics and a perfectly refined finish.

Introduced in 1956 for the launch of the Oyster Perpetual Day-Date, the President bracelet features distinctive semi-circular three-piece links. Designed for superior comfort and a seamless fit, it is crafted exclusively from carefully selected precious metals, making it a true symbol of prestige and sophistication.