Rolex Day-Date 36mm Blue 128396TBR

Bright Blue Dial

Expert Craftsmanship and Radiant Elegance

This dial is adorned with 10 baguette-cut diamonds and features a refined sunray finish that creates delicate, shifting reflections across the surface. The effect is achieved through masterful brushing techniques, forming grooves radiating outward from the center of the dial, giving it a subtle glow that changes with the wrist’s movement.

After the sunray texture is perfected, the dial receives its vibrant blue color through advanced Physical Vapour Deposition or electroplating. A light coat of varnish completes the process, enhancing the depth, sheen, and elegance, resulting in a dial that beautifully showcases Rolex’s craftsmanship and sophistication.

Diamond-Set Bezel

A Symphony of Light and Precision

The diamond-set bezel reflects exceptional craftsmanship, where skilled artisans carefully shape the precious metal to create a flawless setting for each gemstone. Every diamond is individually placed, perfectly aligned, and securely set into gold or platinum, ensuring both durability and brilliance.

Beyond the quality of the stones, the beauty lies in the precision—each gem is positioned with exact alignment, balanced proportions, and consistent height, complemented by finely finished metalwork. The result is a radiant display that enhances the watch’s elegance, creating a captivating sparkle from every angle.

Platinum

The Pinnacle of Luxury and Craftsmanship

Platinum is one of the rarest and most prestigious metals, prized for its silvery-white brilliance and enduring luminosity. Renowned for its density and weight, it also offers exceptional resistance to corrosion, making it a metal of lasting elegance.

Despite its strength, platinum is soft, elastic, and highly malleable, which makes machining and polishing especially challenging, requiring extraordinary skill. Rolex uses 950 platinum—an alloy composed of 95% pure platinum—meticulously crafted in-house by expert artisans. Reserved for the finest timepieces, platinum embodies timeless refinement, luxury, and sophistication.

The President Bracelet

Timeless Elegance and Exceptional Comfort

The President bracelet exemplifies Rolex’s mastery of design, technology, and craftsmanship. Every bracelet and clasp is carefully engineered, rigorously tested, and meticulously inspected to ensure durability, precision, and flawless aesthetics.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, its signature semi-circular three-piece links provide unparalleled comfort and sophistication. Crafted exclusively from carefully selected precious metals, the President bracelet is a lasting symbol of refinement, luxury, and timeless style.