Rolex Day-Date 36mm Blue Ombré 128396TBR

Diamond-Set Bezel

A Sparkling Symphony of Craftsmanship

The diamond-set bezel highlights Rolex’s exceptional expertise in gem-setting. Skilled artisans carefully carve the precious metal to create the perfect seat for each gemstone, then meticulously place, align, and secure every diamond in gold or platinum, ensuring precision and brilliance.

The allure of the bezel goes beyond the quality of the stones. Each gem is positioned with exact height, orientation, and proportion, complemented by finely finished metalwork. The result is a dazzling display that enhances the elegance of the watch and captivates the wearer from every angle.

Blue Ombré Dial

A Seamless Continuity of Design

The Blue Ombré dial features a vibrant colored center that gradually deepens to black along the edges, creating a striking gradient effect. This design, first introduced by Rolex in the 1980s and reimagined in 2019, embodies both innovation and timeless elegance.

Crafting this dial requires exceptional skill. Black lacquer is carefully applied under the watchful eye of a specialist to ensure a perfectly smooth and harmonious transition from color to darkness, resulting in a dial that combines artistry, depth, and refined sophistication.

Platinum

The Noblest Metal in Watchmaking

Platinum is one of the rarest and most prestigious metals, celebrated for its silvery-white brilliance and enduring luminosity. Renowned for its exceptional density and corrosion resistance, it combines strength with timeless elegance, making it a symbol of luxury and refinement.

Despite its robustness, platinum is soft, elastic, and highly malleable, which makes shaping and polishing a challenge that demands extraordinary skill. Rolex uses 950 platinum—an alloy composed of 95% pure platinum—carefully crafted in-house by expert artisans. Reserved for the finest timepieces, platinum embodies unmatched sophistication and enduring quality.

The President Bracelet

Icon of Elegance and Comfort

The President bracelet represents the pinnacle of Rolex craftsmanship, combining advanced technology with meticulous artistry. Each bracelet and clasp undergoes rigorous design, engineering, and testing to ensure flawless durability and aesthetic perfection.

Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, its signature semi-circular three-piece links provide unmatched comfort and sophisticated style. Crafted exclusively from carefully selected precious metals, the President bracelet stands as a lasting symbol of refinement, prestige, and timeless luxury.