Rolex Day-Date 36mm Champagne 128238

Fluted Bezel

An Iconic Rolex Signature

The fluted bezel is a hallmark of Rolex design, combining heritage, elegance, and craftsmanship. Originally, the fluting served a practical role: it allowed the bezel to be securely screwed onto the case, ensuring the watch’s water resistance.

This functional design mirrored the fluted case back, fastened with specialized Rolex tools. Over time, the fluting evolved into a distinctive aesthetic feature. Today, crafted in gold on the Day-Date 36, the fluted bezel is a symbol of luxury, refinement, and timeless Rolex identity.

Champagne-Colour Dial

Masterful Watchmaking Technique

The champagne-colour dial features a sunray finish that produces delicate, shimmering reflections, a hallmark of the Oyster Perpetual collection. This effect is achieved through expert brushing, creating fine grooves radiating from the center of the dial.

The engraved grooves diffuse light evenly, giving the dial a subtle glow that changes with the movement of the wrist. After the sunray finish is complete, the dial’s rich colour is applied using advanced techniques like Physical Vapour Deposition or electroplating, and a light varnish layer provides a polished, refined final look.

18 ct Yellow Gold

Rolex’s Commitment to Excellence

Rolex ensures unparalleled quality by producing its own 18 ct gold in an exclusive in-house foundry. By precisely blending metals such as silver, copper, platinum, or palladium, different variations are created, including yellow, pink, and white gold.

Only the purest metals are used, with every alloy rigorously tested in advanced laboratories. From casting to shaping, each step is executed with meticulous attention to detail, reflecting Rolex’s dedication to excellence from the very source.

The President Bracelet

Timeless Luxury and Comfort

The President bracelet showcases Rolex’s mastery of both design and engineering. Its creation involves advanced technology, rigorous testing, and meticulous craftsmanship to ensure exceptional quality and durability.

Every detail is also visually inspected to achieve flawless elegance. Introduced in 1956 alongside the Oyster Perpetual Day-Date, the bracelet features signature semi-circular three-piece links and is crafted exclusively from premium precious metals, offering unparalleled comfort and refinement.