Rolex Day-Date 36mm Diamond-Paved 128396TBR

Diamond-Paved Dial

Unmatched Radiance

This exquisite dial is adorned with 10 baguette-cut sapphires in a vibrant rainbow arrangement, creating a striking and colorful display. Rolex carefully selects only the finest gemstones—including diamonds, sapphires, rubies, and emeralds—to enhance the beauty of its timepieces.

Each stone is chosen by expert gemmologists using both refined expertise and advanced technology to ensure superior quality. Skilled artisans then set every gemstone by hand with remarkable precision, achieving near-perfect alignment down to the smallest detail. This meticulous process ensures exceptional brilliance, allowing each stone to reflect light beautifully while maintaining perfect harmony across the dial.

The result is a dazzling composition that showcases Rolex’s dedication to craftsmanship, luxury, and timeless elegance.

Diamond-Set Bezel

A Symphony of Brilliance

The diamond-set bezel showcases exceptional craftsmanship, where skilled gem-setters carefully shape the precious metal to create a perfect setting for each gemstone. Every diamond is individually placed, aligned with precision, and securely set into gold or platinum to ensure a flawless and lasting finish.

Beyond the natural beauty of the stones, Rolex’s gem-setting stands out for its meticulous attention to detail. The alignment, height, positioning, and overall balance of each gem are carefully perfected, while the metal is finished to the highest standard. The result is a radiant display that enhances the watch’s elegance and delivers a captivating sparkle with every movement.

Platinum

The Pinnacle of Luxury Metals

Platinum stands among the rarest and most prestigious metals, admired for its natural silvery-white tone and lasting brilliance. Known for its exceptional density and strength, it also offers outstanding resistance to corrosion, ensuring long-term durability and beauty.

Despite its robustness, platinum is remarkably soft and highly malleable, making it challenging to craft and polish. This demands a superior level of expertise and precision. Rolex uses 950 platinum—comprising 95% pure platinum—carefully developed and finished in-house to meet the brand’s exacting standards. A true symbol of refinement, it is reserved for timepieces that embody excellence and timeless luxury.

The President Bracelet

The Height of Elegance and Comfort

The President bracelet is a testament to Rolex’s mastery of design, technology, and craftsmanship. Every bracelet and clasp undergoes advanced development, precise engineering, and rigorous testing to ensure unmatched performance and durability.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, the bracelet features iconic semi-circular three-piece links, offering exceptional comfort and a sophisticated aesthetic. Crafted exclusively from carefully selected precious metals, it embodies refinement, luxury, and timeless elegance.