Rolex Day-Date 36mm Ice Blue 128396TBR

Ice-Blue Dial

A Mark of True Exclusivity

The ice-blue dial is a subtle yet distinctive hallmark reserved for Rolex platinum timepieces. Crafted from one of the world’s most precious metals, platinum is used by Rolex to create its most prestigious watches.

This unique dial color is exclusively featured on select iconic models, including the Day-Date, Cosmograph Daytona, Perpetual 1908, and Land-Dweller, making it a true symbol of luxury and rarity.

Diamond-Set Bezel

A Brilliant Expression of Craftsmanship

Each diamond-set bezel is the result of exceptional artistry, where expert gem-setters carefully shape the precious metal to create a perfect seat for every stone. With precision and skill, each gemstone is individually placed, aligned, and securely set into gold or platinum, ensuring a flawless finish.

Beyond the natural beauty of the diamonds, Rolex’s gem-setting stands out for its attention to detail—perfect alignment, consistent height, ideal positioning, and balanced proportions. The result is a radiant composition that enhances the watch’s elegance and delivers a truly captivating sparkle.

Platinum

The Ultimate Expression of Prestige

Platinum is one of the rarest and most valuable metals, admired for its naturally bright white tone and enduring brilliance. Known for its exceptional density and weight, it also offers remarkable resistance to corrosion, making it highly durable over time.

Despite its strength, platinum is naturally soft and highly flexible, which makes it challenging to shape and polish. This requires outstanding craftsmanship and precision. Rolex uses 950 platinum—composed of 95% pure platinum—carefully refined and crafted in-house to achieve the highest standards. It is a metal reserved for timepieces that represent true luxury and excellence.

The President Bracelet

A Symbol of Timeless Elegance

The President bracelet reflects Rolex’s commitment to innovation, combining advanced technology with exceptional craftsmanship in its design and production. Each bracelet and clasp undergoes rigorous testing to ensure durability, performance, and precision.

Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, the President bracelet features distinctive semi-circular three-piece links that deliver both comfort and sophistication. Carefully crafted from premium precious metals, it stands as a true symbol of luxury, refinement, and enduring style.