Rolex Day-Date 36mm Silver 128349RBR

Diamond-Set Bezel

A Symphony in Sparkle

Every diamond on the bezel is meticulously set by master gem-setters, who carve the precious metal to create the perfect seat for each stone. Each gem is carefully aligned and secured in gold or platinum, ensuring harmony and brilliance.

Beyond the stones’ inherent quality, Rolex ensures flawless gem-setting through precise height alignment, perfect orientation, consistent spacing, and expertly finished metalwork—creating a dazzling effect that enhances both the watch and the wearer’s experience.

Silver Dial

Subtle Radiance

The silver dial features a refined sunray finish, achieved through expert brushing that forms delicate grooves radiating from the center. This technique catches and reflects light, producing a soft, shifting glow as the wrist moves.

After the sunray texture is complete, the color is applied via Physical Vapour Deposition or electroplating, followed by a thin layer of varnish to enhance depth and give the dial its polished, luminous appearance.

18 ct White Gold

Precision and Purity

Rolex’s 18 ct white gold is crafted in its exclusive foundry, ensuring the highest standard of quality. By carefully blending silver, copper, platinum, or palladium, the perfect white gold alloy is achieved.

Only the purest metals are used, each batch rigorously inspected in Rolex’s state-of-the-art laboratory. From casting to shaping, every step is meticulously controlled, reflecting the brand’s unwavering commitment to excellence.

The President Bracelet

Icon of Elegance

The President bracelet combines advanced engineering with timeless design. Each bracelet and clasp undergoes rigorous testing, while visual inspections ensure flawless beauty.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, its semi-circular three-piece links offer unmatched comfort and sophistication, crafted exclusively from the finest precious metals.