Rolex Day-Date 36mm Silver 128396TBR

Diamond-Set Bezel

A Sparkling Symphony of Craftsmanship

The diamond-set bezel highlights Rolex’s exceptional skill in gem-setting. Expert artisans carefully carve the precious metal to create the perfect seat for each gemstone. Every diamond is meticulously placed, aligned, and securely set in gold or platinum, ensuring both brilliance and durability.

The allure of the bezel extends beyond the quality of the stones. Each gem is positioned with exact height, orientation, and proportion, complemented by expertly finished metalwork. The result is a radiant, harmonious display that enhances the watch’s elegance and captivates the wearer from every angle.

Silver Dial

Refined Craftsmanship and Subtle Brilliance

The Silver Dial features a sunray finish that creates delicate, shifting reflections across its surface, a hallmark of the Oyster Perpetual collection. Expert artisans use precise brushing techniques to create fine grooves radiating outward from the center, producing a soft glow that changes with the movement of the wrist.

After the sunray texture is perfected, the dial receives its silver hue through advanced Physical Vapour Deposition or electroplating. A final coat of varnish enhances depth, shine, and smoothness, resulting in a dial that exemplifies Rolex’s mastery of both technical precision and refined elegance.

Platinum

The Pinnacle of Luxury and Craftsmanship

Platinum is one of the rarest and most prestigious metals, renowned for its silvery-white brilliance and radiant luminosity. Its remarkable density and exceptional resistance to corrosion make it both durable and timelessly elegant, perfect for luxury timepieces.

Though strong, platinum is also soft, elastic, and highly malleable, making machining and polishing a challenge that requires extraordinary skill. Rolex exclusively uses 950 platinum—an alloy composed of 95% pure platinum—carefully crafted in-house by expert artisans. Reserved for the finest watches, platinum represents unparalleled refinement, sophistication, and enduring quality.

The President Bracelet

A Timeless Symbol of Elegance and Comfort

The President bracelet embodies Rolex’s dedication to precision, innovation, and exceptional craftsmanship. Each bracelet and clasp is designed, engineered, and rigorously tested to guarantee durability, flawless functionality, and impeccable aesthetic quality.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, its iconic semi-circular three-piece links provide unmatched comfort and sophisticated style. Crafted exclusively from carefully selected precious metals, the President bracelet is a lasting emblem of refinement, prestige, and timeless luxury.