Rolex Day-Date 36mm Silver 128399TBR

Diamond-Set Bezel

A Symphony of Sparkle and Precision

The diamond-set bezel reflects exceptional craftsmanship, where each gemstone is carefully positioned by expert artisans. Like sculptors, gem-setters shape the precious metal by hand to create a perfect seat for every stone, ensuring a secure and precise fit.

Each gem is meticulously aligned and set in gold or platinum, with careful attention to its position, height, and orientation. The overall beauty is enhanced by the uniformity of the setting and the fine finishing of the metal. The result is a radiant display of brilliance that elevates the watch with elegance and captivating sparkle.

Silver Dial

Refined Watchmaking Technique

The silver dial features a sunray finish that creates soft, elegant reflections across its surface. This effect is achieved through precise brushing techniques, forming fine grooves that radiate outward from the center.

These subtle engravings evenly diffuse light, producing a gentle glow that shifts with the movement of the wrist. Once the sunray finish is complete, the silver tone is applied using advanced methods such as Physical Vapour Deposition or electroplating, while a final layer of varnish enhances depth, shine, and overall refinement.

18 ct White Gold

Crafted with a Commitment to Excellence

Rolex ensures exceptional quality by producing its own 18 ct white gold in a dedicated in-house foundry. By carefully blending precise amounts of silver, copper, platinum, or palladium, Rolex creates gold alloys with superior strength, durability, and refined color.

Only the purest metals are selected and rigorously tested in advanced laboratories before being shaped with meticulous attention to detail. From casting to final finishing, every step reflects Rolex’s unwavering commitment to excellence at its very source.

The President Bracelet

The Ultimate Expression of Refinement

The President bracelet reflects Rolex’s expertise in both design and engineering. Developed using advanced technology and subjected to rigorous testing, it ensures exceptional durability, precision, and long-lasting performance.

Every detail is carefully inspected to achieve a flawless finish. Introduced in 1956 with the Oyster Perpetual Day-Date, its iconic semi-circular three-piece links are crafted exclusively from the finest precious metals, delivering superior comfort, timeless elegance, and a true sense of prestige.