Rolex Day-Date 36mm White 128235

Fluted Bezel

Rolex’s Iconic Signature

The fluted bezel is one of the most recognizable elements of Rolex design, combining heritage, functionality, and elegance. Originally, its fluting served a practical purpose: securing the bezel to the case to ensure water resistance.

This pattern mirrored the fluted case back, also fastened using specialized Rolex tools. Over time, the fluting evolved into a distinctive aesthetic feature. Today, crafted in gold on the Day-Date 36, the fluted bezel symbolizes luxury, refinement, and timeless Rolex craftsmanship.

White Dial

Precision and Infinite Elegance

The white dial showcases the versatility of lacquer, offering both depth of color and a smooth, luminous finish. Its creation involves applying six thin layers of lacquer onto a brass base plate, carefully building up richness and intensity.

A colorless varnish is then added to enhance depth and brilliance, followed by meticulous polishing to amplify the dial’s luminosity. Once complete, the dial is ready for pad printing and the addition of its appliqués, resulting in a refined and elegant finish that defines Rolex quality.

18 ct Everose Gold

Rolex’s Exclusive Pink Gold Alloy

To maintain the enduring beauty of its pink gold watches, Rolex developed and patented a unique 18 ct pink gold alloy: Everose gold, crafted entirely in its in-house foundry.

Introduced in 2005, Everose gold is used across all Rolex Oyster models in pink gold, combining a warm, elegant hue with exceptional durability and timeless appeal.

The President Bracelet

The Pinnacle of Luxury and Comfort

The President bracelet embodies Rolex’s mastery of design, engineering, and craftsmanship. Its creation combines advanced technology with rigorous testing to ensure durability, precision, and long-lasting quality.

Every detail is also carefully inspected by the human eye to guarantee flawless aesthetics. Introduced in 1956 alongside the Oyster Perpetual Day-Date, the bracelet features signature semi-circular three-piece links and is crafted exclusively from the finest precious metals, offering unmatched comfort and timeless elegance.