Rolex Day-Date 36mm White 128349RBR

Diamond-Set Bezel

A Masterpiece of Sparkle

Every gemstone on a Rolex bezel is carefully hand-set by expert gem-setters, who sculpt the precious metal to create a perfect seat for each stone. Each gem is aligned with precision, then securely fixed in gold or platinum, ensuring both beauty and durability.

Beyond the quality of the stones, Rolex ensures flawless height, orientation, and spacing, combined with meticulously finished metalwork, resulting in a dazzling display that enhances the watch and captivates the wearer.

White Dial

Expression of Endless Elegance

Rolex white dials showcase the artistry of lacquer, offering rich color depth and a flawless, smooth finish. The process begins with six carefully applied thin layers of lacquer on a brass base, building intensity and vibrancy.

A transparent varnish is added to enhance shine and depth, then the dial is polished to perfection before being pad-printed and fitted with its gold appliques, creating a timeless, refined look.

18 ct White Gold

Precision in Purity

Rolex’s 18 ct white gold is crafted in its own exclusive foundry, ensuring unmatched quality and consistency. By blending pure gold with precise amounts of silver, copper, platinum, or palladium, Rolex creates exceptional white, yellow, or pink gold alloys.

Every alloy undergoes meticulous inspection in an in-house laboratory, with state-of-the-art testing, before being carefully shaped and polished—demonstrating Rolex’s commitment to excellence from the very first step.

The President Bracelet

Icon of Elegance

The President bracelet is a hallmark of sophistication, combining advanced engineering with exquisite craftsmanship. Each semi-circular three-piece link is designed for supreme comfort, strength, and aesthetic perfection.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, this bracelet is crafted exclusively from carefully selected precious metals and undergoes meticulous visual and technical inspections to ensure flawless beauty and enduring refinement.