Rolex Day-Date 36mm White 128395TBR

Diamond-Set Bezel

A Symphony of Sparkle

Every diamond-set bezel is a masterpiece of craftsmanship. Expert gem-setters delicately carve the precious metal to create the perfect seat for each gemstone. Each stone is then carefully placed, aligned, and secured in its gold or platinum setting, ensuring flawless precision.

Beyond the natural brilliance of the diamonds, the true artistry lies in the meticulous alignment, orientation, and proportion of each gem, as well as the polished finishing of the metal. The result is a dazzling display of light and elegance, turning every Rolex into a radiant statement of luxury.

White Dial

Limitless Expression

The white lacquer dial offers unmatched versatility, combining vibrant color depth with a silky smooth finish. Crafted through a meticulous process, six delicate layers of lacquer are applied one by one onto a brass base, creating a refined and uniform surface.

A final clear varnish enhances the color’s brilliance and depth. Once polished to perfection, the dial is prepared for precise pad printing and the addition of appliqués, resulting in a flawless, luminous face for your Rolex.

18 ct Everose Gold

A Signature of Luxury

To maintain the lasting beauty of its pink gold watches, Rolex developed and patented its exclusive 18 ct Everose gold alloy, crafted entirely in-house. This unique pink gold, introduced in 2005, combines elegance and durability, ensuring a timeless, radiant finish.

Today, Everose gold is featured across all Rolex Oyster models in pink gold, highlighting the brand’s commitment to innovation and excellence.

The President Bracelet

Timeless Elegance and Comfort

The President bracelet stands as a hallmark of refinement in luxury watchmaking. Introduced in 1956 with the launch of the Oyster Perpetual Day-Date, it features semi-circular three-piece links designed for exceptional comfort and style.

Every bracelet undergoes meticulous design, development, and production processes, including advanced testing and rigorous aesthetic checks, ensuring that each piece is crafted from the finest precious metals and exudes impeccable beauty.