Rolex Day-Date 36mm White 128396TBR

Diamond-Set Bezel

A Sparkling Symphony of Precision and Craftsmanship

The diamond-set bezel showcases Rolex’s extraordinary mastery in gem-setting. Skilled artisans carefully carve the precious metal to create the perfect seat for each gemstone, placing and aligning every diamond with meticulous precision before securely setting it in gold or platinum.

The bezel’s brilliance is defined not only by the quality of the stones but also by exacting attention to detail—the height, orientation, position, and proportions of each gem, combined with expertly finished metalwork. The result is a dazzling display of light and symmetry, enhancing the watch’s elegance and captivating the wearer from every angle.

White Dial

Limitless Expression and Refined Finish

The white dial exemplifies Rolex’s mastery of lacquering, combining virtually limitless color possibilities with a smooth, luminous finish. The process begins by applying six successive thin layers of lacquer onto a brass base, each carefully deposited to ensure uniform depth.

A colorless varnish is then added to enhance the intensity and brilliance of the shade. Once fully dry, the surface is meticulously polished to magnify the color, after which the dial is prepared for pad printing and the addition of appliques. The result is a pristine, elegant dial that reflects precision, craftsmanship, and timeless style.

Platinum

The Noblest Metal in Luxury Watchmaking

Platinum is one of the rarest and most prestigious metals, admired for its silvery-white brilliance and natural luminosity. Its remarkable density and exceptional resistance to corrosion make it a metal of enduring elegance and durability.

Despite its strength, platinum is soft, elastic, and highly malleable, making machining and polishing a challenge that requires extraordinary skill. Rolex exclusively uses 950 platinum—an alloy containing 95% pure platinum—meticulously crafted in-house by expert artisans. Reserved for the finest timepieces, platinum embodies timeless sophistication, luxury, and refinement.

The President Bracelet

A Timeless Symbol of Elegance and Comfort

The President bracelet embodies Rolex’s dedication to superior craftsmanship, advanced engineering, and meticulous attention to detail. Each bracelet and clasp undergoes rigorous design, testing, and quality control to ensure flawless durability, precision, and aesthetic perfection.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, its signature semi-circular three-piece links provide unmatched comfort and sophisticated style. Crafted exclusively from carefully selected precious metals, the President bracelet remains a lasting symbol of refinement, luxury, and timeless elegance.