Rolex Day-Date 36mm White 128399TBR

Diamond-Set Bezel

A Brilliant Display of Craftsmanship

The diamond-set bezel showcases exceptional artistry, where each gemstone is carefully positioned by skilled craftsmen. Like sculptors, gem-setters shape the precious metal by hand to create a precise seat for every stone, ensuring a secure and flawless fit.

Each diamond is meticulously aligned in terms of height, position, and orientation, then firmly set in gold or platinum. The beauty of the bezel is enhanced by the symmetry of the setting and the fine finishing of the metalwork, resulting in a radiant display of brilliance that adds elegance and sparkle to the watch.

White Dial

Endless Possibilities in Watchmaking

The white dial highlights the versatility of lacquer, offering rich depth, smooth texture, and a refined finish. Its creation involves applying multiple thin layers of lacquer onto a brass base, gradually building intensity and uniformity.

A clear varnish is then added to enhance brilliance and depth, followed by careful polishing to amplify the dial’s luminosity. Once complete, the dial is ready for pad printing and the application of its markers and appliqués, resulting in a clean, elegant, and perfectly finished look.

18 ct White Gold

A Commitment to Excellence

Rolex maintains exceptional standards by producing its own 18 ct white gold in a dedicated in-house foundry. By precisely blending metals such as silver, copper, platinum, or palladium, the brand creates gold alloys known for their strength, durability, and refined appearance.

Only the purest materials are selected and rigorously tested in advanced laboratories before being shaped with meticulous attention to detail. From casting to final finishing, every step reflects Rolex’s unwavering commitment to quality and excellence at its source.

The President Bracelet

The Ultimate Expression of Refinement

The President bracelet reflects Rolex’s expertise in precision engineering and refined design. Developed using advanced technology and subjected to rigorous testing, it delivers exceptional durability, reliability, and long-lasting performance.

Each detail is carefully inspected to achieve a flawless finish. Introduced in 1956 with the Oyster Perpetual Day-Date, its signature semi-circular three-piece links are crafted exclusively from the finest precious metals, offering superior comfort, timeless elegance, and a true sense of prestige.