Rolex Day-Date 36mm White Mother-of-Pearl 128396TBR

Mother-of-Pearl Dial

Celebrating Nature’s Unique Beauty

This dial is adorned with 10 baguette-cut diamonds and crafted from the natural wonders of mother-of-pearl. Each piece is unique, displaying subtle variations in color, intensity, and texture—ranging from pink and white to black or yellow—depending on the shell it originates from.

At Rolex, mother-of-pearl is never artificially colored. Instead, expert craftsmanship highlights its natural hues and iridescence, preserving its inherent beauty. Every dial is one-of-a-kind, ensuring that no two watches ever share the exact same mother-of-pearl pattern, making each timepiece truly distinctive.

Diamond-Set Bezel

A Symphony of Sparkle and Precision

Every diamond-set bezel reflects the artistry and precision of Rolex’s master gem-setters. Each stone is carefully placed into a meticulously hand-carved seat, aligned perfectly with its neighbors, and securely set into gold or platinum, creating a flawless finish.

The brilliance of the diamonds is enhanced not only by their quality but also by the careful attention to detail in their placement—height, orientation, position, proportion, and the intricate finishing of the metal all contribute to a mesmerizing sparkle. The result is a radiant, harmonious composition that elevates the watch’s elegance and captivates the wearer with every glance.

Platinum

The Epitome of Luxury and Durability

Platinum is one of the rarest and most prestigious metals, renowned for its naturally bright white hue and lasting brilliance. It is exceptionally dense and heavy, with unique chemical and physical properties, including outstanding resistance to corrosion, making it a metal of enduring beauty.

Despite its strength, platinum is soft, elastic, and highly malleable, which makes shaping and polishing it extremely challenging. Rolex uses 950 platinum—an alloy containing 95% pure platinum—meticulously crafted in-house by expert metalworkers to achieve the highest standard of precision and finish. Reserved for the most exquisite timepieces, platinum embodies unmatched refinement and luxury.

The President Bracelet

Timeless Elegance and Unmatched Comfort

The President bracelet exemplifies Rolex’s mastery of both design and technology. Its development and production involve advanced engineering, precision testing, and meticulous craftsmanship to ensure exceptional durability and performance.

Introduced in 1956 alongside the Oyster Perpetual Day-Date, the bracelet features iconic semi-circular three-piece links that provide superior comfort and sophistication. Crafted exclusively from carefully selected precious metals, it represents the ultimate in luxury, refinement, and timeless style.